I received an email today from SupplyChainManagementReview that included am intriguing message, “The State of Data”. Enthused, I rapidly opened up the email. I could not read the thing on my PDA so I kept the email in my inbox to read when I had a free moment. Later I opened the email again hoping to find something exciting. There it was – a SAS advert:
Harnessing core data issues to improve organizational efficiency, profitability and competitive advantage. There is much ado about data quality in business today, and with good reason. Both IT managers and business decision makers alike are awakening not just to the direct costs of poor data quality, but more importantly, to the potential for true competitive advantage that superior data quality can yield.
Specifically, carefully planned and executed data quality and data integration initiatives can be integral to an organization’s ability to gain a 360-degree view of itself, its operations, and its customer base.
Well sure, that’s good stuff. But what such “data quality and data integration initiative” provides 360 degree view of such things? Why don’t people just call it out – you mean Master Data Management? Why do some folks cling to phrases that don’t actually say or mean anything specifically? Is MDM a data quality initiative? Sure, I’d go with that. Is MDM a data integration initiative? Sure, I’d go with that too. Is MDM a governance initiative? Sure – I’d even go with that. What I would say though is that “data quality”, and “data governance” and “data integration” lack the context I need to link to the business, and hence value the technology or discipline yields. I wish SAS would say it like it is: Try/start with MDM – it helps a lot of things