Andrew White

Well I have to give IBM more credit for day two.  IOD 2009 opened up with a general session that was filled with customer stories of changed business outcomes, and changes in business processes.  In fact, some of the examples highlighted how “information led-transformation” was transparent since the real focus is not data, or information, but changed processes that lead to a better business outcome. 

So the overall feel of the event was much more positive today. If yesterday was somewhat mixed, I felt that the net over the two days was positive.  I still feel that, of the two items I highlighted yesterday, the key is IBM’s MDM strategy, and specifically, how it evolves toward a broader Enterprise Information Management strategy, and also a more believable and packaged master data governance framework.  My feeling is that IBM understands these challenges, and more than many other vendors, it has the assets in the organization.  Question is – will they “pull it off”.  I think they will.  The question is, when.