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	<title>Comments on: More on Governance of Master Data</title>
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	<link>http://blogs.gartner.com/andrew_white/2009/10/02/more-on-governance-of-master-data/</link>
	<description>A member of the Gartner Blog Network</description>
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		<title>By: Virginia</title>
		<link>http://blogs.gartner.com/andrew_white/2009/10/02/more-on-governance-of-master-data/comment-page-1/#comment-218</link>
		<dc:creator>Virginia</dc:creator>
		<pubDate>Mon, 05 Oct 2009 16:27:23 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.gartner.com/andrew_white/?p=509#comment-218</guid>
		<description>Regarding;
I explained that in operational MDM, governance is “active” and in analytical MDM, governance is “passive”.  I felt this was a good way to describe that in the former, there is explicit, business involvement day-to-day, to take decisions that changed processes and data in order to achieve and sustain, “single view”.  In BI land, with analytical MDM, the work is much less day-to-day, in that rules are created by IT to be invoked during a data load.  

I think I have news for you:
You are right in defining the MDG (MD governance) in this way. Because this is the real life, 
however
The MDG must not be passive regarding the analytical MDM but 
PROACTIVE! 
however this is the dream,
because MDG people are usually not mathematicians...and herby not analytical enough to manage the evaluation of the MDM business processes.
Your opinion?
thanks
Virginia</description>
		<content:encoded><![CDATA[<p>Regarding;<br />
I explained that in operational MDM, governance is “active” and in analytical MDM, governance is “passive”.  I felt this was a good way to describe that in the former, there is explicit, business involvement day-to-day, to take decisions that changed processes and data in order to achieve and sustain, “single view”.  In BI land, with analytical MDM, the work is much less day-to-day, in that rules are created by IT to be invoked during a data load.  </p>
<p>I think I have news for you:<br />
You are right in defining the MDG (MD governance) in this way. Because this is the real life,<br />
however<br />
The MDG must not be passive regarding the analytical MDM but<br />
PROACTIVE!<br />
however this is the dream,<br />
because MDG people are usually not mathematicians&#8230;and herby not analytical enough to manage the evaluation of the MDM business processes.<br />
Your opinion?<br />
thanks<br />
Virginia</p>
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		<title>By: Winston Chen</title>
		<link>http://blogs.gartner.com/andrew_white/2009/10/02/more-on-governance-of-master-data/comment-page-1/#comment-201</link>
		<dc:creator>Winston Chen</dc:creator>
		<pubDate>Fri, 02 Oct 2009 21:04:57 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.gartner.com/andrew_white/?p=509#comment-201</guid>
		<description>Yes, the support for business ownership and their active participation in maintaining master data is the key criteria for whether a vendor&#039;s solution is &quot;governance enabled.&quot;

Following this logic, would you conclude that quite a few of the operational MDM vendors are very weak in governance? Or, in the terms outlined here, they&#039;re doing passive governance, rather than active governance? They&#039;re more about transactionally processing incoming data in the backoffice and distributing masters based on IT-defined rules?

Great point about &quot;guided governance&quot;. Too many data management products are not designed with process in mind. Got to look at the day-in-the-life of the end user.</description>
		<content:encoded><![CDATA[<p>Yes, the support for business ownership and their active participation in maintaining master data is the key criteria for whether a vendor&#8217;s solution is &#8220;governance enabled.&#8221;</p>
<p>Following this logic, would you conclude that quite a few of the operational MDM vendors are very weak in governance? Or, in the terms outlined here, they&#8217;re doing passive governance, rather than active governance? They&#8217;re more about transactionally processing incoming data in the backoffice and distributing masters based on IT-defined rules?</p>
<p>Great point about &#8220;guided governance&#8221;. Too many data management products are not designed with process in mind. Got to look at the day-in-the-life of the end user.</p>
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