Andrew WhiteJust in time for our upcoming Gartner MDM Summit (are you going?), Chad Eschinger published today a report (Market Trends: Master Data Management Exhibits Sustained Growth, 2008-2013) that explores and explains the market trends with respect to MDM. It is a great note – one he will present in more detail at the summit. Spend is holding up well – due mainly to MDM’s ability to help firms reduce costs, as well as support revenue/service sustaining and growth initiatives.
For the last couple of years Chad presented his MDM market outlook during the breakfast session! I managed to make it each time so far; and was astonished to note the number of end users sitting in this session outnumbers the number of vendors! I always thought this topic was more interesting to vendors – but what do I know…
This year Chad will be presenting pre-event, along side an MDM tutorial that John Radcliffe and I will be doing. Despite MDM’s age (about 6 years old) and hype (not much is more hyped in application land right now; maybe Cloud is the exception), we see a significant amount of client inquiries around the basics of MDM. So this year we added a real, and I mean real, tutorial on MDM basics. We will start with some pretty important definitions, and then expand from there. It is a “must see” session for all newbies.
Are you going to the MDM event of the year? When we launched our event it was the first true MDM event. We never had a CDI event, or a PIM event. We started with MDM – and it seems to have been the right move. As with previous MDM events it seems we have a higher than normal number of business users as opposed to IT users) than with many other Gartner summits. This is a reflection of the importance of MDM to business; and also highlights that a notable number of firms bring their MDM teams to our Summit.
Our agenda is – as usual – broad and deep. We cover many topics – I don’t have to repeat them here – you can see form the agenda. It is the only event I know of where the content is targeted, oriented, specific, to MDM. This is not a BI event, or a SOA event, or an architecture event, or a governance of information event, or an industry event. This is first and foremost an MDM event, where all those other topics are organized for you.
I hope you take the time to stop by and say, “hello”. Maybe you want a 1-1 with me or any of the team: Debbie Wilson will be focusing on helping clients reduce operational procurement costs (hot in this climate), and Ted Friedman, as usual, will be talking about data quality and its role in MDM. I will be there – with a host of other analysts, talking MDM for a couple of days. Should be fun.
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Category: MDM Market MDM Summit Tags: MDM Market, MDM Summit
