Andrew White

A member of the Gartner Blog Network

Andrew White
Research VP
8 years at Gartner
22 years IT industry

Andrew White is a research vice president and agenda manager for MDM and Analytics at Gartner. His main research focus is master data management (MDM) and the drill-down topic of creating the "single view of the product" using MDM of product data. He was co-chair… Read Full Bio

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New Research Published The New Hype Cycle Y-Axis Measure: Expectations The New Hype Cycle Y-Axis Measure: Expectations

by Andrew White  |  July 30, 2009  |  Comments Off

Mark Raskino and Jackie Fenn (hear Jackie speak about her new book, Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time, co-authored with Mark, on YouTube) just published a real interesting note that provides an update on how to look at, use, and interpret the Gartner Hype Cycle.  The note highlights how the y-axis definition is changing; it used to mean “visibility” but in reality the observations we see suggest that “expectations” is a better way to describe those observations. 

The note goes into some detail on how the hype cycle is updated/created and gives some interesting angles, from use of search popularity, news volume analysis, sentiment analysis, financial factors and more.  If you ever watch or report on how technologies, technology applications, or management techniques emerge and mature, the Gartner Hype Cycle is for you!

Submit a customer case study to win the Gartner MDM Excellence Award 2009!  Go here: http://www.gartner.com/it/page.jsp?id=851612&tab=special&params=pg,zzz.html

 

 

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Category: Hype Cycle     Tags: