http://blogs.gartner.com/andrew_white/2009/01/30/social-software-to-help-enterprises-to-outperform/ A member of the Gartner Blog Network Thu, 22 Sep 2011 13:59:56 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://blogs.gartner.com/andrew_white/2009/01/30/social-software-to-help-enterprises-to-outperform/comment-page-1/#comment-42 Anthony Bradley Sun, 01 Feb 2009 01:42:15 +0000 http://blogs.gartner.com/andrew_white/?p=161#comment-42 When people talk about addressing the cultural challenges of social software implementation and adoption, they are often talking about that elephant. I remember talking to the DoD a few years ago about "optimal co-location of information and decision rights" which can emerge when you remove information barriers. One Colonel said, "Well, we certainly don't want that." He feared that if the Platoon Commander in the field had all pertinnet information he would make a very different decision than they would want. Also, what would command do if there was no need for command and control. This is one poignant example. Leadership and management roles need to change with automated optimal co-location. That, of course, can scare many (if not most). When people talk about addressing the cultural challenges of social software implementation and adoption, they are often talking about that elephant. I remember talking to the DoD a few years ago about “optimal co-location of information and decision rights” which can emerge when you remove information barriers. One Colonel said, “Well, we certainly don’t want that.” He feared that if the Platoon Commander in the field had all pertinnet information he would make a very different decision than they would want. Also, what would command do if there was no need for command and control. This is one poignant example. Leadership and management roles need to change with automated optimal co-location. That, of course, can scare many (if not most).

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