On July 29, 2009, Yahoo! and Microsoft announced that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.” They also announced that “Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction [...]
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Category: Advertising Media Tags: convergence, Display, Havas, Interpublic, Microsoft, Omnicom, Publicis, Razorfish, Search, WPP, Yahoo!
