Andrew Frank

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Entries Tagged as 'Super Bowl'


Super Bowl Advertisers Fumble Their Keywords

by Andrew Frank  |  February 2, 2009  |  5 Comments

What do “Shankapotamus”, “PepSuber”, “drinkability”, and “LMAO” have in common? Two things, actually. First, they’re all words that advertisers spent $100,000 per second to build buzz around during the Super Bowl, and secondly, they were all available as search terms on Google the morning after the advertising aired. The current highest ranking link for “shankapotamus” [...]

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