Entries Tagged as 'Social Media'
by Andrew Frank | April 4, 2013 | Comments Off
“We were reprimanded by management for casual tone and conversational voice,” reports one respondent to Gartner’s latest social marketing survey (free excerpt available here). “We locked down employee participation because it didn’t reflect our brand values,” reports another. Internal conflicts like this used to be minor matters, but the inexorable rise of social marketing is [...]
Category: Data-Driven Marketing Media Uncategorized Tags: Data-Driven Marketing, digital marketing, Social Media
by Andrew Frank | February 28, 2013 | Comments Off
If there was any doubt that social media and big data are joining forces to revolutionize marketing, this announcement from Facebook should put it to rest: “Today, we’re expanding custom audiences to allow businesses to use Datalogix, Epsilon, Acxiom, and BlueKai to further enhance the ads they run on Facebook.” In other words, marketers will [...]
Category: Advertising Data-Driven Marketing Media Tags: Advertising, Data-Driven Marketing, digital marketing, Facebook, Privacy, Social Media
by Andrew Frank | May 28, 2009 | 1 Comment
The Green Room was closed for renovations, so I waited in a make-shift area outside the control room of the Fox Business News studio in New York while Dave Asman went one-on-one with Monica Crowley over the latest outrages issuing from the White House. Fox Tonight had invited me, about an hour earlier, to come [...]
Category: Advertising Media Tags: bubble, Facebook, Fox news, Social Media, TV, Twitter, valuations
by Andrew Frank | January 20, 2009 | Comments Off
(This post is by Andrew Frank and Allen Weiner and is cross-posted on both of our blogs) Online coverage of President Barack Obama’s inauguration brought new clarity to the media opportunity for social networks, proving the inherent value of varying social graphs and demonstrating what it takes to ignite powerful, meaningful conversations at a huge [...]
Category: Uncategorized Tags: Advertising, Blogging, Engagement, Media, Social Media
by Andrew Frank | November 18, 2008 | 6 Comments
Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might not be so good for advertising after all. (At least the kind of advertising associated with brands in mainstream media.) As reported in AdAge, the [...]
Category: Uncategorized Tags: Advertising, eCommerce, Economics, Freemium, Long tail, Marketing, Media, MSM, P&G, Revenue, Social Media
by Andrew Frank | October 27, 2008 | Comments Off
National Public Radio (NPR) recently ran a feature on its web site called the “Real Economy Project” in which it solicited stories from the audience about how economic conditions were affecting people’s lives. The editors selected people to interview from among the respondents, and their stories were broadcast and podcast on the “Day to Day” [...]
Category: Uncategorized Tags: Economy, Feedback, McLuhan, Social Media, Social Media Intelligence
by Andrew Frank | October 17, 2008 | 12 Comments
UPDATE: word now comes from Marcel at Radian6 that two of our respondents, Radian6 and Cision, have announced a partnership… Continuing yesterday’s surge of interest in the dogfood experiment, I’m happy to offer the roundup of rapid responders. Since the responses were unfortunately divided between two blogs, one of which was moderated, the relative order [...]
Category: Uncategorized Tags: Biz360, Brand, Brand Monitors, Buzzlogic, Cision, Converseon, Custom Scoop, CyberAlert, Enterprise RSS, Market Sentinel, MotiveQuest, New Media Strategies, Nielsen, Onalytica, PopularMedia, Radian6, RelevantNoise, Scout Labs, Social Media, Social Media Monitors, Techrigy, Trackur, Umbria, VibeMetrix, Visible Technologies
by Andrew Frank | October 8, 2008 | 3 Comments
“The best way to predict the future is to create it!” Quoteworld attributes this to Abraham Lincoln, although I’ve heard it attributed to various more contemporary luminaries from Alan Kay to Peter Drucker, both of whom appear to have said it often. In any case, here’s a present-day application of this idea: “the best way [...]
Category: Uncategorized Tags: Alan Kay, Butterfly Effect, Chaos Theory, Engagement, Marketing, Media, Peter Drucker, Social Media
by Andrew Frank | October 6, 2008 | 21 Comments
There are many important tactical reasons for an enterprise to monitor social media: to protect its brand and reputation, gauge the effectiveness of its marketing, extend its customer service relationships, find and engage with influencers, and so forth. But many social media analysts make an even stronger claim: that social media holds the key to [...]
Category: Uncategorized Tags: Insights, Intelligence, Predictions, Social Media, Social Media Monitors
by Andrew Frank | October 3, 2008 | 10 Comments
Yesterday’s experimental call-out to social media monitors produced an eye-opening result: 27 responses in just over 24 hours from social media monitor companies who proved were listening. Of the 34 companies I mentioned, 16 responded (some more than once). In addition, 4 responded whom I hadn’t mentioned. The ones I mentioned who responded as of [...]
Category: Uncategorized Tags: Blogging, Brands, Social Media, Social Media Monitors
