Andrew Frank

The Green Room was closed for renovations, so I waited in a make-shift area outside the control room of the Fox Business News studio in New York while Dave Asman went one-on-one with Monica Crowley over the latest outrages issuing from the White House. Fox Tonight had invited me, about an hour earlier, to come [...]

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(This post is by Andrew Frank and Allen Weiner and is cross-posted on both of our blogs)
Online coverage of President Barack Obama’s inauguration brought new clarity to the media opportunity for social networks, proving the inherent value of varying social graphs and demonstrating what it takes to ignite powerful, meaningful conversations at a huge scale.
With [...]

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Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might not be so good for advertising after all. (At least the kind of advertising associated with brands in mainstream media.)
As reported in AdAge, the event [...]

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National Public Radio (NPR) recently ran a feature on its web site called the “Real Economy Project” in which it solicited stories from the audience about how economic conditions were affecting people’s lives. The editors selected people to interview from among the respondents, and their stories were broadcast and podcast on the “Day to Day” [...]

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UPDATE: word now comes from Marcel at Radian6 that two of our respondents, Radian6 and Cision, have announced a partnership…
Continuing yesterday’s surge of interest in the dogfood experiment, I’m happy to offer the roundup of rapid responders. Since the responses were unfortunately divided between two blogs, one of which was moderated, the relative order of [...]

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“The best way to predict the future is to create it!” Quoteworld attributes this to Abraham Lincoln, although I’ve heard it attributed to various more contemporary luminaries from Alan Kay to Peter Drucker, both of whom appear to have said it often. In any case, here’s a present-day application of this idea: “the best way [...]

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There are many important tactical reasons for an enterprise to monitor social media: to protect its brand and reputation, gauge the effectiveness of its marketing, extend its customer service relationships, find and engage with influencers, and so forth.
But many social media analysts make an even stronger claim: that social media holds the key to strategic [...]

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Yesterday’s experimental call-out to social media monitors produced an eye-opening result: 27 responses in just over 24 hours from social media monitor companies who proved were listening.
Of the 34 companies I mentioned, 16 responded (some more than once). In addition, 4 responded whom I hadn’t mentioned.
The ones I mentioned who responded as of this posting [...]

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I, for one, try to practice what I preach by keeping up with how my output reverberates in the blogosphere. So I noticed this recent post by Blake Cahill at Visible Technologies referencing a note I recently released called Social Media Delivers Marketing Intelligence (subscription required) that examined the burgeoning world of social media monitors. [...]

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So many blogs, so little time.
This week I’m heading out to LA for Gartner’s Web Innovation conference, where I’ll do a pitch called “Brands in Social Media.” Among other things, I’m going to suggest that there are two ways to approach the burgeoning blogosphere. You could sit there and read – I mean, actually read [...]

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