Andrew Frank

A member of the Gartner Blog Network

Entries Tagged as 'Social Media'

Getting Closer to Your Customers

by Andrew Frank  |  January 10, 2014  |  2 Comments

Me: Siri, are you “Her”? Siri: No, but nobody could know you better than I do. Kudos to Spike Jonez and Apple for nailing the zeitgeist of 2014. Consider a recent survey called The Rise of the Customer-Led Economy, in which The Economist asked CEOs, “In which of the following ‘value disciplines’ does your organization [...]


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Campaigns vs. Content Marketing: A Relationship View

by Andrew Frank  |  December 10, 2013  |  1 Comment

Last week my colleague Jake Sorofman wrote of The End of the Marketing Campaign, a view that I’ve since heard echoed in a few places. Here’s another perspective. I think it’s clear that digital is changing the nature of almost every stalwart of traditional marketing. At the same time the time-honored objectives and language of [...]

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Real-Time Marketing Gone Wild

by Andrew Frank  |  October 25, 2013  |  3 Comments

One thing about a real-time marketing: it’s a lot more entertaining than the canned stuff. Who doesn’t enjoy watching a venerable brand get mauled by the Twittersphere trying to hijack some news story or social buzz?  These days, even a flop affords the opportunity to boost engagement with a heartfelt mea culpa. RTM’s Vaudeville nature [...]


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Social Marketing’s Latest Challenge: Finding the Authentic Voice of the Brand

by Andrew Frank  |  April 4, 2013  |  Comments Off

“We were reprimanded by management for casual tone and conversational voice,” reports one respondent to Gartner’s latest social marketing survey (free excerpt available here). “We locked down employee participation because it didn’t reflect our brand values,” reports another. Internal conflicts like this used to be minor matters, but the inexorable rise of social marketing is [...]

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Social Media and Big Data Put New Power in the Hands of Digital Marketers

by Andrew Frank  |  February 28, 2013  |  Comments Off

If there was any doubt that social media and big data are joining forces to revolutionize marketing, this announcement from Facebook should put it to rest: “Today, we’re expanding custom audiences to allow businesses to use Datalogix, Epsilon, Acxiom, and BlueKai to further enhance the ads they run on Facebook.” In other words, marketers will [...]

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What I Meant to Say…

by Andrew Frank  |  May 28, 2009  |  1 Comment

The Green Room was closed for renovations, so I waited in a make-shift area outside the control room of the Fox Business News studio in New York while Dave Asman went one-on-one with Monica Crowley over the latest outrages issuing from the White House. Fox Tonight had invited me, about an hour earlier, to come [...]

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Social Media Turns a Page

by Andrew Frank  |  January 20, 2009  |  Comments Off

(This post is by Andrew Frank and Allen Weiner and is cross-posted on both of our blogs) Online coverage of President Barack Obama’s inauguration brought new clarity to the media opportunity for social networks, proving the inherent value of varying social graphs and demonstrating what it takes to ignite powerful, meaningful conversations at a huge [...]

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And the New Revenue Model Is…

by Andrew Frank  |  November 18, 2008  |  6 Comments

Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might not be so good for advertising after all. (At least the kind of advertising associated with brands in mainstream media.) As reported in AdAge, the [...]


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The Economy and the Media

by Andrew Frank  |  October 27, 2008  |  Comments Off

National Public Radio (NPR) recently ran a feature on its web site called the “Real Economy Project” in which it solicited stories from the audience about how economic conditions were affecting people’s lives. The editors selected people to interview from among the respondents, and their stories were broadcast and podcast on the “Day to Day” [...]

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The Watchdogs List

by Andrew Frank  |  October 17, 2008  |  12 Comments

UPDATE: word now comes from Marcel at Radian6 that two of our respondents, Radian6 and Cision, have announced a partnership… Continuing yesterday’s surge of interest in the dogfood experiment, I’m happy to offer the roundup of rapid responders. Since the responses were unfortunately divided between two blogs, one of which was moderated, the relative order [...]


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