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Gartner for Marketers

Gartner for Marketers

Tag archive for: Social Media

Getting Closer to Your Customers

January 10, 2014 | 1 Comment

Me: Siri, are you “Her”? Siri: No, but nobody could know you better than I do. Kudos to Spike Jonez and Apple for nailing the zeitgeist of 2014. Consider a recent survey called The Rise of the Customer-Led Economy, in…

Campaigns vs. Content Marketing: A Relationship View

December 10, 2013 | 1 Comment

Last week my colleague Jake Sorofman wrote of The End of the Marketing Campaign, a view that I’ve since heard echoed in a few places. Here’s another perspective. I think it’s clear that digital is changing the nature of almost…

Real-Time Marketing Gone Wild

October 25, 2013 | 2 Comments

One thing about a real-time marketing: it’s a lot more entertaining than the canned stuff. Who doesn’t enjoy watching a venerable brand get mauled by the Twittersphere trying to hijack some news story or social buzz?  These days, even a…

Social Marketing’s Latest Challenge: Finding the Authentic Voice of the Brand

April 4, 2013 | 0 Comments

“We were reprimanded by management for casual tone and conversational voice,” reports one respondent to Gartner’s latest social marketing survey (free excerpt available here). “We locked down employee participation because it didn’t reflect our brand values,” reports another. Internal conflicts…

Social Media and Big Data Put New Power in the Hands of Digital Marketers

February 28, 2013 | 0 Comments

If there was any doubt that social media and big data are joining forces to revolutionize marketing, this announcement from Facebook should put it to rest: “Today, we’re expanding custom audiences to allow businesses to use Datalogix, Epsilon, Acxiom, and…

What I Meant to Say…

May 28, 2009 | 1 Comment

The Green Room was closed for renovations, so I waited in a make-shift area outside the control room of the Fox Business News studio in New York while Dave Asman went one-on-one with Monica Crowley over the latest outrages issuing…

Social Media Turns a Page

January 20, 2009 | 0 Comments

(This post is by Andrew Frank and Allen Weiner and is cross-posted on both of our blogs) Online coverage of President Barack Obama’s inauguration brought new clarity to the media opportunity for social networks, proving the inherent value of varying…

And the New Revenue Model Is…

November 18, 2008 | 5 Comments

Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might not be so good for advertising after all. (At least…

The Economy and the Media

October 27, 2008 | 0 Comments

National Public Radio (NPR) recently ran a feature on its web site called the “Real Economy Project” in which it solicited stories from the audience about how economic conditions were affecting people’s lives. The editors selected people to interview from…

The Watchdogs List

October 17, 2008 | 11 Comments

UPDATE: word now comes from Marcel at Radian6 that two of our respondents, Radian6 and Cision, have announced a partnership… Continuing yesterday’s surge of interest in the dogfood experiment, I’m happy to offer the roundup of rapid responders. Since the…