Andrew Frank

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Entries Tagged as 'Shankapotamus'

Try Reading the Rules, Shankapotamus

by Andrew Frank  |  March 5, 2009  |  9 Comments

Folks, it’s been over five weeks since I lambasted the big Superbowl ad spenders at companies like – oh, let’s see, what was the name of that advertiser’s brand? Oh, yeah, – E*Trade, for failing (or letting its agency fail) to support its very clever, and very costly, Golf Baby commercial with even a single [...]


Category: Advertising Media     Tags:

Super Bowl Advertisers Fumble Their Keywords

by Andrew Frank  |  February 2, 2009  |  5 Comments

What do “Shankapotamus”, “PepSuber”, “drinkability”, and “LMAO” have in common? Two things, actually. First, they’re all words that advertisers spent $100,000 per second to build buzz around during the Super Bowl, and secondly, they were all available as search terms on Google the morning after the advertising aired. The current highest ranking link for “shankapotamus” [...]


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