Tag archive for: Search

“By ‘Premium’ We Just Meant the Ads We Couldn’t Sell”

August 12th, 2009 | No Comments -->

On July 29, 2009, Yahoo! and Microsoft announced that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.” They also announced that “Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction… Read More

Search-Display Convergence Just Got More Interesting

February 24th, 2009 | 2 Comments -->

Last June, Yahoo!’s CEO Jerry Yang announced, "We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry.” More recently, Google CEO Eric Schmidt echoed this notion when he indicated his company would focus on "bringing the science of search to the… Read More