Andrew Frank

A member of the Gartner Blog Network

Entries Tagged as 'Search'


“By ‘Premium’ We Just Meant the Ads We Couldn’t Sell”

by Andrew Frank  |  August 12, 2009  |  Comments Off

On July 29, 2009, Yahoo! and Microsoft announced that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.” They also announced that “Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction [...]

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Category: Advertising Media     Tags: , , , , , , , , , ,

Search-Display Convergence Just Got More Interesting

by Andrew Frank  |  February 24, 2009  |  5 Comments

Last June, Yahoo!’s CEO Jerry Yang announced, "We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry.” More recently, Google CEO Eric Schmidt echoed this notion when he indicated his company would focus on "bringing the science of search to the [...]

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Category: Advertising Media     Tags: , , , , , , , ,