Andrew Frank

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Entries Tagged as 'Razorfish'


“By ‘Premium’ We Just Meant the Ads We Couldn’t Sell”

by Andrew Frank  |  August 12, 2009  |  Comments Off

On July 29, 2009, Yahoo! and Microsoft announced that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.” They also announced that “Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction [...]

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Category: Advertising Media     Tags: , , , , , , , , , ,

Revenge of the Ad Nerds Part IX: R/GA vs. CP+B

by Andrew Frank  |  February 17, 2009  |  2 Comments

I’ve been wanting to blog about changes in the agency world for awhile, and R/GA’s recent capture of AdWeek’s coveted 2008 Digital Agency of the Year award seems like the perfect chance. Congratulations, R/GA. R/GA, whose marquee clients include a long-term relationship with Nike, for whom it not only created memorable advertising but also helped [...]

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Category: Advertising Media     Tags: , , , , , ,