Tag archive for: Razorfish

“By ‘Premium’ We Just Meant the Ads We Couldn’t Sell”

August 12th, 2009 | No Comments -->

On July 29, 2009, Yahoo! and Microsoft announced that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.” They also announced that “Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction… Read More

Revenge of the Ad Nerds Part IX: R/GA vs. CP+B

February 17th, 2009 | 1 Comment -->

I’ve been wanting to blog about changes in the agency world for awhile, and R/GA’s recent capture of AdWeek’s coveted 2008 Digital Agency of the Year award seems like the perfect chance. Congratulations, R/GA. R/GA, whose marquee clients include a long-term relationship with Nike, for whom it not only created memorable advertising but also helped… Read More