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Gartner for Marketers

Gartner for Marketers

Tag archive for: Razorfish

“By ‘Premium’ We Just Meant the Ads We Couldn’t Sell”

August 12, 2009 | 0 Comments

On July 29, 2009, Yahoo! and Microsoft announced that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.” They also announced that “Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform,…

Revenge of the Ad Nerds Part IX: R/GA vs. CP+B

February 17, 2009 | 1 Comment

I’ve been wanting to blog about changes in the agency world for awhile, and R/GA’s recent capture of AdWeek’s coveted 2008 Digital Agency of the Year award seems like the perfect chance. Congratulations, R/GA. R/GA, whose marquee clients include a…