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Gartner for Marketers

Gartner for Marketers

Tag archive for: Privacy

Social Media and Big Data Put New Power in the Hands of Digital Marketers

February 28, 2013 | 0 Comments

If there was any doubt that social media and big data are joining forces to revolutionize marketing, this announcement from Facebook should put it to rest: “Today, we’re expanding custom audiences to allow businesses to use Datalogix, Epsilon, Acxiom, and…

Carefully Raising the Privacy Bar, Google Crosses into Behavioral Targeting

March 11, 2009 | 0 Comments

The tension and speculation over Google’s anticipated entry into the hazardous world of behavioral targeting has been growing since its acquisition of DoubleClick, much of whose value lies in its visibility of consumer activity across a vast array of websites.…

Search-Display Convergence Just Got More Interesting

February 24, 2009 | 2 Comments

Last June, Yahoo!’s CEO Jerry Yang announced, "We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry.” More recently, Google CEO Eric Schmidt echoed this notion…

ISPs Talk Privacy on Capitol Hill

September 26, 2008 | 0 Comments

Watching AT&T, Time Warner Cable, and Verizon representatives testify at the U.S. Senate Commerce Committee hearing on broadband providers and consumer privacy made me wonder how long we can talk in generalities about online privacy and advertising without rolling out…