Andrew Frank

A member of the Gartner Blog Network

Entries Tagged as 'Privacy'

Social Media and Big Data Put New Power in the Hands of Digital Marketers

by Andrew Frank  |  February 28, 2013  |  Comments Off

If there was any doubt that social media and big data are joining forces to revolutionize marketing, this announcement from Facebook should put it to rest: “Today, we’re expanding custom audiences to allow businesses to use Datalogix, Epsilon, Acxiom, and BlueKai to further enhance the ads they run on Facebook.” In other words, marketers will [...]

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Category: Advertising Data-Driven Marketing digital marketing Media     Tags: , , , , ,

Carefully Raising the Privacy Bar, Google Crosses into Behavioral Targeting

by Andrew Frank  |  March 11, 2009  |  Comments Off

The tension and speculation over Google’s anticipated entry into the hazardous world of behavioral targeting has been growing since its acquisition of DoubleClick, much of whose value lies in its visibility of consumer activity across a vast array of websites. Now, the curtain has been lifted, in characteristic Google style, in a blog post not-so-subtly [...]

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Category: Advertising Media     Tags: , , ,

Search-Display Convergence Just Got More Interesting

by Andrew Frank  |  February 24, 2009  |  5 Comments

Last June, Yahoo!’s CEO Jerry Yang announced, "We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry.” More recently, Google CEO Eric Schmidt echoed this notion when he indicated his company would focus on "bringing the science of search to the [...]


Category: Advertising Media     Tags: , , , , , , , ,

ISPs Talk Privacy on Capitol Hill

by Andrew Frank  |  September 26, 2008  |  Comments Off

Watching AT&T, Time Warner Cable, and Verizon representatives testify at the U.S. Senate Commerce Committee hearing on broadband providers and consumer privacy made me wonder how long we can talk in generalities about online privacy and advertising without rolling out some storyboards. Behavioral targeting veteran Dave Morgan offers a nice summary on MediaPost of the [...]

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