Andrew Frank

A member of the Gartner Blog Network

Entries Tagged as 'Microsoft'


“By ‘Premium’ We Just Meant the Ads We Couldn’t Sell”

by Andrew Frank  |  August 12, 2009  |  Comments Off

On July 29, 2009, Yahoo! and Microsoft announced that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.” They also announced that “Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction [...]

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Category: Advertising Media     Tags: , , , , , , , , , ,

Bill and Jerry Try to Connect with the People

by Andrew Frank  |  September 15, 2008  |  2 Comments

This is a continuation of a previous post, here. Again, be forewarned: this is not about technology. The second installment of the Microsoft Crispen Porter campaign is out. Video: New Family This installment seems to be creating even more discord than its first. In fact, it seems designed to provoke discord. It’s at least as [...]

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Category: Uncategorized     Tags: , ,