Andrew Frank

A member of the Gartner Blog Network

Entries Tagged as 'Media'


As Social Media Matures, It Reveals Its Dominant Media Genes

by Andrew Frank  |  July 7, 2014  |  3 Comments

Have you noticed that the voices of social network utopianism are quieter lately?  Facebook’s secret mood experiment didn’t help the idealist view – nor did COO Sheryl Sandberg’s apologetic acknowledgement that Facebook’s actions were merely “poorly communicated.” But I think it would be a mistake to read this as simply another in a long line [...]

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Category: Advertising Data-Driven Marketing digital marketing Disruption Media Uncategorized     Tags: , , , ,

The Story of Ad Tech

by Andrew Frank  |  February 26, 2014  |  1 Comment

The announcement of Oracle’s acquisition of BlueKai brought me to the realization that the story of ad tech, and how it went from antagonist to ally of the software megavendors, is not so well known outside the insider’s clique. This has created some challenges in interpreting this event. So here it is – my take, [...]

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Category: Advertising Applications Cloud Data-Driven Marketing digital marketing Media Uncategorized     Tags: , , , , ,

Campaigns vs. Content Marketing: A Relationship View

by Andrew Frank  |  December 10, 2013  |  1 Comment

Last week my colleague Jake Sorofman wrote of The End of the Marketing Campaign, a view that I’ve since heard echoed in a few places. Here’s another perspective. I think it’s clear that digital is changing the nature of almost every stalwart of traditional marketing. At the same time the time-honored objectives and language of [...]

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Category: Advertising Data-Driven Marketing digital marketing Media Strategic Planning     Tags: , , , ,

Digital Marketing Data and Economies of Scale

by Andrew Frank  |  August 1, 2013  |  Comments Off

The recent Omnicom-Publicis merger talks have sparked an intriguing debate: does one’s scale of data and transactions translate into a buying power advantage in digital media? This was certainly the initial take offered by many, such as David Bank, an analyst with RBC Capital Markets who was quoted in the Wall Street Journal article announcing [...]

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Category: Advertising Data-Driven Marketing digital marketing Uncategorized     Tags: , , , ,

Bad Neighborhoods in the Digital Marketing Metropolis

by Andrew Frank  |  July 8, 2013  |  3 Comments

Reports of rising crime in the ad ops sector, particularly the precincts associated with programmatic media and data exchanges, have been mounting steadily over the past year. Mike Shields, reporting for Adweek, deserves a great deal of credit for tackling the story head-on and naming names. In a typical report, Shields makes the case that [...]

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Category: Advertising Data-Driven Marketing digital marketing Media Uncategorized     Tags: , , , ,

Mobile Marketers and Publishers Face Growing Pains

by Andrew Frank  |  February 22, 2013  |  Comments Off

Last fall, my colleague Stephanie Baghdassarian and I found ourselves in an interesting situation. We were working on our annual mobile advertising forecast (subscription required), and the data was telling us that mobile advertising revenue worldwide was growing almost 60% faster than we had predicted the previous year – a difference that amounted to almost [...]

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Category: Advertising Data-Driven Marketing digital marketing Media Mobile Uncategorized     Tags: , , , ,

Why Mass Media Still Matters

by Andrew Frank  |  January 11, 2013  |  1 Comment

  Following the revelation that Super Bowl ads sold out this year for an average $3.7-$3.8 million, we took a small, unscientific poll of our digital marketing analysts to see if we collectively believed such an investment was still worth it in the digital age. The results were far from unanimous, but more analysts agreed [...]

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Category: Advertising Data-Driven Marketing digital marketing Media     Tags: , ,

Adobe and Omniture Join Forces, but Will Their Users?

by Andrew Frank  |  September 16, 2009  |  Comments Off

“I warn you against believing that advertising is science.” So said Bill Bernbach, one of advertising’s great legends who holds the number one rank in Advertising Age’s honor roll of most influential people. So what would Bill Bernbach think of Adobe’s idea, as expressed in its $1.8B acquisition of Omniture, that analytics (e.g., SiteCatalyst) can [...]

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Category: Uncategorized     Tags: , , , , ,

Search-Display Convergence Just Got More Interesting

by Andrew Frank  |  February 24, 2009  |  5 Comments

Last June, Yahoo!’s CEO Jerry Yang announced, "We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry.” More recently, Google CEO Eric Schmidt echoed this notion when he indicated his company would focus on "bringing the science of search to the [...]

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Category: Advertising Media     Tags: , , , , , , , ,

Super Bowl Advertisers Fumble Their Keywords

by Andrew Frank  |  February 2, 2009  |  5 Comments

What do “Shankapotamus”, “PepSuber”, “drinkability”, and “LMAO” have in common? Two things, actually. First, they’re all words that advertisers spent $100,000 per second to build buzz around during the Super Bowl, and secondly, they were all available as search terms on Google the morning after the advertising aired. The current highest ranking link for “shankapotamus” [...]

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Category: Uncategorized     Tags: , , , ,