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Gartner for Marketers

Gartner for Marketers

Tag archive for: Marketing

The Campaign to End All Campaigns

February 28, 2014 | 0 Comments

To campaign or not to campaign, that is the question on a lot of digital marketers’ minds these days. Mike Volpe, CMO of Hubspot, is among those who believe that “the notion of the marketing campaign is dead.” And he’s…

The Story of Ad Tech

February 26, 2014 | 0 Comments

The announcement of Oracle’s acquisition of BlueKai brought me to the realization that the story of ad tech, and how it went from antagonist to ally of the software megavendors, is not so well known outside the insider’s clique. This…

Getting Closer to Your Customers

January 10, 2014 | 1 Comment

Me: Siri, are you “Her”? Siri: No, but nobody could know you better than I do. Kudos to Spike Jonez and Apple for nailing the zeitgeist of 2014. Consider a recent survey called The Rise of the Customer-Led Economy, in…

Bad Neighborhoods in the Digital Marketing Metropolis

July 8, 2013 | 2 Comments

Reports of rising crime in the ad ops sector, particularly the precincts associated with programmatic media and data exchanges, have been mounting steadily over the past year. Mike Shields, reporting for Adweek, deserves a great deal of credit for tackling…

Big Data Creates Big Differences in Digital Marketing Efforts

May 28, 2013 | 2 Comments

Each year around this time the analysts at Gartner go to work on a series of widely read reports called Hype Cycles that summarize the maturity and velocity of a staggering number of technologies. Spoiler alert: this year, we will…

Big Data and Marketing: Overcoming the Bias toward Bias

April 16, 2013 | 0 Comments

As revolutions go, the Big Data Revolution is a tough one to get really passionate about. Revolutions work best when they rally around simple, inspiring principles: freedom, equality, really handy devices….  But Big Data, which Gartner defines as “high-volume, high-velocity and…

How the App-Web Disconnect Affects Digital Marketing Experiences

March 4, 2013 | 2 Comments

Reviewing email on my iPad, I get a message from LinkedIn reminding me that I have important invitations waiting. I’ve been remiss! Fortunately, LinkedIn totally gets convenience: there’s an “Accept” button right here in the email, which I tap thankfully.…

Mobile Marketers and Publishers Face Growing Pains

February 22, 2013 | 0 Comments

Last fall, my colleague Stephanie Baghdassarian and I found ourselves in an interesting situation. We were working on our annual mobile advertising forecast (subscription required), and the data was telling us that mobile advertising revenue worldwide was growing almost 60%…

Search-Display Convergence Just Got More Interesting

February 24, 2009 | 2 Comments

Last June, Yahoo!’s CEO Jerry Yang announced, "We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry.” More recently, Google CEO Eric Schmidt echoed this notion…

And the New Revenue Model Is…

November 18, 2008 | 5 Comments

Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might not be so good for advertising after all. (At least…