Entries Tagged as 'Marketing'
by Andrew Frank | April 16, 2013 | 2 Comments
As revolutions go, the Big Data Revolution is a tough one to get really passionate about. Revolutions work best when they rally around simple, inspiring principles: freedom, equality, really handy devices…. But Big Data, which Gartner defines as ”high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and [...]
Category: Data-Driven Marketing Disruption Uncategorized Tags: Data-Driven Marketing, digital marketing, Market modeling, Marketing
by Andrew Frank | March 4, 2013 | 2 Comments
Reviewing email on my iPad, I get a message from LinkedIn reminding me that I have important invitations waiting. I’ve been remiss! Fortunately, LinkedIn totally gets convenience: there’s an “Accept” button right here in the email, which I tap thankfully. Being a web link, it takes me to a LinkedIn URL in Safari which, detecting [...]
Category: Applications Media Tags: Add new tag, digital marketing, eCommerce, LinkedIn, Marketing, User Experience
by Andrew Frank | February 22, 2013 | Comments Off
Last fall, my colleague Stephanie Baghdassarian and I found ourselves in an interesting situation. We were working on our annual mobile advertising forecast (subscription required), and the data was telling us that mobile advertising revenue worldwide was growing almost 60% faster than we had predicted the previous year – a difference that amounted to almost [...]
Category: Advertising Data-Driven Marketing Media Mobile Uncategorized Tags: Advertising, Data-Driven Marketing, digital marketing, Marketing, Media
by Andrew Frank | February 24, 2009 | 5 Comments
Last June, Yahoo!’s CEO Jerry Yang announced, "We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry.” More recently, Google CEO Eric Schmidt echoed this notion when he indicated his company would focus on "bringing the science of search to the [...]
Category: Advertising Media Tags: Advertising, Behavioral Targeting, Display, Google, Marketing, Media, Privacy, Search, Yahoo!
by Andrew Frank | November 18, 2008 | 6 Comments
Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might not be so good for advertising after all. (At least the kind of advertising associated with brands in mainstream media.) As reported in AdAge, the [...]
Category: Uncategorized Tags: Advertising, eCommerce, Economics, Freemium, Long tail, Marketing, Media, MSM, P&G, Revenue, Social Media
by Andrew Frank | November 13, 2008 | 4 Comments
The vibe was strange at Ad:tech in New York last week: on the one hand, the election instilled a state of delirious euphoria on the crowd (and left no doubt as to where new media stood); on the other hand, economy-induced fear could not be suppressed, and for many was clearly triggering flash-backs to the [...]
Category: Advertising Media Tags: Ad:tech, Advertising, CBS, Economy, election, Facebook, Hulu, Marketing, MGM, MySpace, start-ups, Twitter, web 2.0, YouTube
by Andrew Frank | October 24, 2008 | 5 Comments
I’m not a historian, but I’m pretty sure that in ancient Rome, whenever the economy took a dive, all across the land CFOs and CMOs would meet and argue about whether to cut the budget for painting signs on the city walls. “Necessito pro populus specto nostrum insigne!” the CMO would shout. “Necessito nostrum argentum [...]
Category: Uncategorized Tags: Advertising, Advertising Metrics, Branding, Marketing, Measurement, Recession, Social Media Monitors
by Andrew Frank | October 8, 2008 | 3 Comments
“The best way to predict the future is to create it!” Quoteworld attributes this to Abraham Lincoln, although I’ve heard it attributed to various more contemporary luminaries from Alan Kay to Peter Drucker, both of whom appear to have said it often. In any case, here’s a present-day application of this idea: “the best way [...]
Category: Uncategorized Tags: Alan Kay, Butterfly Effect, Chaos Theory, Engagement, Marketing, Media, Peter Drucker, Social Media
