by Andrew Frank | May 28, 2013 | 3 Comments
Each year around this time the analysts at Gartner go to work on a series of widely read reports called Hype Cycles that summarize the maturity and velocity of a staggering number of technologies. Spoiler alert: this year, we will introduce a new profile called “data-driven marketing” with a “transformational” benefit rating. Which is not [...]
Category: Data-Driven Marketing Tags: Data-Driven Marketing, digital marketing, Market modeling, Marketing
by Andrew Frank | April 16, 2013 | 2 Comments
As revolutions go, the Big Data Revolution is a tough one to get really passionate about. Revolutions work best when they rally around simple, inspiring principles: freedom, equality, really handy devices…. But Big Data, which Gartner defines as ”high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and [...]
Category: Data-Driven Marketing Disruption Uncategorized Tags: Data-Driven Marketing, digital marketing, Market modeling, Marketing
by Andrew Frank | September 26, 2012 | Comments Off
Children are at the center of a new front in the conflict over privacy rules. In 2011, the FTC proposed to expand the scope of the Children’s Online Privacy Protection Act (COPPA) by broadening the meaning of “personal information” to include any unique identifier that can link the activities of a child (or anyone else [...]
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Category: Advertising Cloud Data-Driven Marketing Disruption Media Tags: Data-Driven Marketing, digital marketing, Market modeling
by Andrew Frank | September 21, 2012 | 3 Comments
“Here’s the problem with data: there’s just too much of it…data itself is useless…it just flows over us and buries us.” This was the opening message of Rishad Tobaccowala, Chief Innovation Offices of Publicis Groupe, at AdExchange.com’s inaugural Human Centered Automation conference in NYC. In a conference notable for the eclecticism of its pro-tech presentations [...]
Category: Advertising Data-Driven Marketing Media Tags: Data-Driven Marketing, digital marketing, Market modeling
by Andrew Frank | September 11, 2012 | 1 Comment
BlueKai CEO Omar Tawakol has an insightful blog post on AllThingsD: More Data Beats Better Algorithms — Or Does It? Recapping the mounting evidence that more data beats out better algorithms, he then (as the title suggests) unveils the hook that it’s the algorithmically-derived connections – or patterns – discovered in the data that really [...]
Category: Advertising Data-Driven Marketing Media Uncategorized Tags: Data-Driven Marketing, digital marketing, Market modeling
by Andrew Frank | August 27, 2012 | Comments Off
With patent litigation much in the news these days, this caught my eye: a blog post from ex-Yahoo Dave Zinman titled (ironically?) Patently Ridiculous, in which he announces Patent # 8,234,166 for “Automated user segment selection for delivery of online advertisements.” Check it out: Abstract A system, method and computer program product is provided that [...]
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Category: Advertising Media Tags: Data-Driven Marketing, digital marketing, Market modeling
by Andrew Frank | August 15, 2012 | 4 Comments
Decades ago when the Internet was for eggheads and “online” meant chat rooms on AOL and Prodigy there was a place called “the WELL” where the early digerati debated weighty issues of how the inevitable future of ubiquitous digital connectivity would alter society. A rich one regarded the future of marketing – more specifically a [...]
Category: Uncategorized Tags: Data-Driven Marketing, digital marketing, Market modeling
