Tag archive for: Market modeling

Big Data Creates Big Differences in Digital Marketing Efforts

May 28th, 2013 | 2 Comments -->

Each year around this time the analysts at Gartner go to work on a series of widely read reports called Hype Cycles that summarize the maturity and velocity of a staggering number of technologies. Spoiler alert: this year, we will introduce a new profile called “data-driven marketing” with a “transformational” benefit rating. Which is not… Read More

Big Data and Marketing: Overcoming the Bias toward Bias

April 16th, 2013 | No Comments -->

As revolutions go, the Big Data Revolution is a tough one to get really passionate about. Revolutions work best when they rally around simple, inspiring principles: freedom, equality, really handy devices….  But Big Data, which Gartner defines as ”high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and… Read More

Will the FTC Disrupt the Disrupters With New Rules?

September 26th, 2012 | No Comments -->

Children are at the center of a new front in the conflict over privacy rules. In 2011, the FTC proposed to expand the scope of the Children’s Online Privacy Protection Act (COPPA) by broadening the meaning of “personal information” to include any unique identifier that can link the activities of a child (or anyone else… Read More

On The Other Side of Big Data and Real Time

September 21st, 2012 | 3 Comments -->

“Here’s the problem with data: there’s just too much of it…data itself is useless…it just flows over us and buries us.” This was the opening message of Rishad Tobaccowala, Chief Innovation Offices of Publicis Groupe, at AdExchange.com’s inaugural Human Centered Automation conference in NYC. In a conference notable for the eclecticism of its pro-tech presentations… Read More

Data versus Algorithms in Digital Marketing

September 11th, 2012 | No Comments -->

BlueKai CEO Omar Tawakol has an insightful blog post on AllThingsD: More Data Beats Better Algorithms — Or Does It? Recapping the mounting evidence that more data beats out better algorithms, he then (as the title suggests) unveils the hook that it’s the algorithmically-derived connections – or patterns – discovered in the data that really… Read More

Did Yahoo Just Patent Data-Driven Advertising?

August 27th, 2012 | No Comments -->

With patent litigation much in the news these days, this caught my eye: a blog post from ex-Yahoo Dave Zinman titled (ironically?) Patently Ridiculous, in which he announces Patent # 8,234,166 for “Automated user segment selection for delivery of online advertisements.” Check it out: Abstract A system, method and computer program product is provided that… Read More

Looking Back at the Prophesies of Digital Marketing

August 15th, 2012 | 3 Comments -->

Decades ago when the Internet was for eggheads and “online” meant chat rooms on AOL and Prodigy there was a place called “the WELL” where the early digerati debated weighty issues of how the inevitable future of ubiquitous digital connectivity would alter society. A rich one regarded the future of marketing – more specifically a… Read More