Andrew Frank

A member of the Gartner Blog Network

Entries Tagged as 'Market modeling'


Big Data Creates Big Differences in Digital Marketing Efforts

by Andrew Frank  |  May 28, 2013  |  2 Comments

Each year around this time the analysts at Gartner go to work on a series of widely read reports called Hype Cycles that summarize the maturity and velocity of a staggering number of technologies. Spoiler alert: this year, we will introduce a new profile called “data-driven marketing” with a “transformational” benefit rating. Which is not [...]

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Category: Data-Driven Marketing digital marketing     Tags: , , ,

Big Data and Marketing: Overcoming the Bias toward Bias

by Andrew Frank  |  April 16, 2013  |  2 Comments

As revolutions go, the Big Data Revolution is a tough one to get really passionate about. Revolutions work best when they rally around simple, inspiring principles: freedom, equality, really handy devices….  But Big Data, which Gartner defines as ”high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and [...]

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Category: Data-Driven Marketing digital marketing Disruption Uncategorized     Tags: , , ,

Will the FTC Disrupt the Disrupters With New Rules?

by Andrew Frank  |  September 26, 2012  |  Comments Off

Children are at the center of a new front in the conflict over privacy rules. In 2011, the FTC proposed to expand the scope of the Children’s Online Privacy Protection Act (COPPA) by broadening the meaning of “personal information” to include any unique identifier that can link the activities of a child (or anyone else [...]

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Category: Advertising Cloud Data-Driven Marketing digital marketing Disruption Media     Tags: , ,

On The Other Side of Big Data and Real Time

by Andrew Frank  |  September 21, 2012  |  3 Comments

“Here’s the problem with data: there’s just too much of it…data itself is useless…it just flows over us and buries us.” This was the opening message of Rishad Tobaccowala, Chief Innovation Offices of Publicis Groupe, at AdExchange.com’s inaugural Human Centered Automation conference in NYC. In a conference notable for the eclecticism of its pro-tech presentations [...]

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Category: Advertising Data-Driven Marketing digital marketing Media     Tags: , ,

Data versus Algorithms in Digital Marketing

by Andrew Frank  |  September 11, 2012  |  1 Comment

BlueKai CEO Omar Tawakol has an insightful blog post on AllThingsD: More Data Beats Better Algorithms — Or Does It? Recapping the mounting evidence that more data beats out better algorithms, he then (as the title suggests) unveils the hook that it’s the algorithmically-derived connections – or patterns – discovered in the data that really [...]

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Category: Advertising Data-Driven Marketing digital marketing Media Uncategorized     Tags: , ,

Did Yahoo Just Patent Data-Driven Advertising?

by Andrew Frank  |  August 27, 2012  |  Comments Off

With patent litigation much in the news these days, this caught my eye: a blog post from ex-Yahoo Dave Zinman titled (ironically?) Patently Ridiculous, in which he announces Patent # 8,234,166 for “Automated user segment selection for delivery of online advertisements.” Check it out: Abstract A system, method and computer program product is provided that [...]

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Category: Advertising digital marketing Media     Tags: , ,

Looking Back at the Prophesies of Digital Marketing

by Andrew Frank  |  August 15, 2012  |  4 Comments

Decades ago when the Internet was for eggheads and “online” meant chat rooms on AOL and Prodigy there was a place called “the WELL” where the early digerati debated weighty issues of how the inevitable future of ubiquitous digital connectivity would alter society. A rich one regarded the future of marketing – more specifically a [...]

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Category: digital marketing Uncategorized     Tags: , ,