Andrew Frank

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Entries Tagged as 'Intelligence'


Can Social Media Monitors Predict the Future?

by Andrew Frank  |  October 6, 2008  |  21 Comments

There are many important tactical reasons for an enterprise to monitor social media: to protect its brand and reputation, gauge the effectiveness of its marketing, extend its customer service relationships, find and engage with influencers, and so forth. But many social media analysts make an even stronger claim: that social media holds the key to [...]

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