Andrew Frank

A member of the Gartner Blog Network

Entries Tagged as 'Google'


The Story of Ad Tech

by Andrew Frank  |  February 26, 2014  |  1 Comment

The announcement of Oracle’s acquisition of BlueKai brought me to the realization that the story of ad tech, and how it went from antagonist to ally of the software megavendors, is not so well known outside the insider’s clique. This has created some challenges in interpreting this event. So here it is – my take, [...]

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Category: Advertising Applications Cloud Data-Driven Marketing digital marketing Media Uncategorized     Tags: , , , , ,

Google Steers Digital Advertisers toward Mobile

by Andrew Frank  |  February 7, 2013  |  1 Comment

Google’s announcement that its new “enhanced campaigns” upgrade to AdWords will soon eliminate (or at least limit) the capability of its customers to specify explicitly whether they want to include mobile devices or desktops only in their campaigns is generating a predictable range of responses, from anger over loss of control to praise over simplification [...]

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Category: Advertising Data-Driven Marketing digital marketing Disruption Media     Tags: , ,

What’s Google On To?

by Andrew Frank  |  August 5, 2009  |  1 Comment

It must be a slow news day because I’ve received an inordinate number of calls about Google’s purchase of video compression provider On2 Technologies for about $106.5M, a relatively small sum in the heady world of Internet valuations, for a company that’s been steadily losing money on less than $20M in annual revenue. But the [...]

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Category: Advertising Media     Tags: , , , ,

Coming Soon to a Web Page Near You: Embedded Transactions

by Andrew Frank  |  April 17, 2009  |  1 Comment

Google’s 1Q09 earnings presentation left little doubt about where the company’s headed for the next year or so, and it’s in the direction of optimizing its role as the world’s most efficient marketing and sales channel. Google executives repeated the mantra that a key reason Google was able to outperform most advertising-supported businesses was that [...]

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Category: Advertising Media     Tags: , , ,

Loss of Ad Man Could Transform Google

by Andrew Frank  |  March 12, 2009  |  Comments Off

While much of the punditry surrounding Tim Armstrong’s appointment to the CEO post at AOL has focused on what it might mean for the beleaguered Time Warner unit, at least as big a question is what it means for Google. Tim Armstrong was Google’s main link with the advertising world, a Madison Ave guy in [...]

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Category: Advertising Media     Tags: ,

Carefully Raising the Privacy Bar, Google Crosses into Behavioral Targeting

by Andrew Frank  |  March 11, 2009  |  Comments Off

The tension and speculation over Google’s anticipated entry into the hazardous world of behavioral targeting has been growing since its acquisition of DoubleClick, much of whose value lies in its visibility of consumer activity across a vast array of websites. Now, the curtain has been lifted, in characteristic Google style, in a blog post not-so-subtly [...]

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Category: Advertising Media     Tags: , , ,

Search-Display Convergence Just Got More Interesting

by Andrew Frank  |  February 24, 2009  |  5 Comments

Last June, Yahoo!’s CEO Jerry Yang announced, "We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry.” More recently, Google CEO Eric Schmidt echoed this notion when he indicated his company would focus on "bringing the science of search to the [...]

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Category: Advertising Media     Tags: , , , , , , , ,

Reflections on Google’s 4Q08 Earnings: A Little TAC Goes a Long Way

by Andrew Frank  |  January 23, 2009  |  1 Comment

You could almost hear the Internet breathe a sigh of relief at the realization that its bellwether, Google, would once again beat analyst estimates and post impressive growth numbers, even if guidance vaguely but ominously acknowledged unpleasant market realities. But what do these numbers really say about the health of the greater online publishing world? [...]

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Category: Uncategorized     Tags: , , ,