Andrew Frank

A member of the Gartner Blog Network

Entries Tagged as 'Facebook'


As Social Media Matures, It Reveals Its Dominant Media Genes

by Andrew Frank  |  July 7, 2014  |  3 Comments

Have you noticed that the voices of social network utopianism are quieter lately?  Facebook’s secret mood experiment didn’t help the idealist view – nor did COO Sheryl Sandberg’s apologetic acknowledgement that Facebook’s actions were merely “poorly communicated.” But I think it would be a mistake to read this as simply another in a long line [...]

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Category: Advertising Data-Driven Marketing digital marketing Disruption Media Uncategorized     Tags: , , , ,

Social Media and Big Data Put New Power in the Hands of Digital Marketers

by Andrew Frank  |  February 28, 2013  |  Comments Off

If there was any doubt that social media and big data are joining forces to revolutionize marketing, this announcement from Facebook should put it to rest: “Today, we’re expanding custom audiences to allow businesses to use Datalogix, Epsilon, Acxiom, and BlueKai to further enhance the ads they run on Facebook.” In other words, marketers will [...]

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Category: Advertising Data-Driven Marketing digital marketing Media     Tags: , , , , ,

What I Meant to Say…

by Andrew Frank  |  May 28, 2009  |  1 Comment

The Green Room was closed for renovations, so I waited in a make-shift area outside the control room of the Fox Business News studio in New York while Dave Asman went one-on-one with Monica Crowley over the latest outrages issuing from the White House. Fox Tonight had invited me, about an hour earlier, to come [...]

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Category: Advertising Media     Tags: , , , , , ,

Will Economics Kill the UGC Star?

by Andrew Frank  |  November 13, 2008  |  4 Comments

The vibe was strange at Ad:tech in New York last week: on the one hand, the election instilled a state of delirious euphoria on the crowd (and left no doubt as to where new media stood); on the other hand, economy-induced fear could not be suppressed, and for many was clearly triggering flash-backs to the [...]

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Category: Advertising Media     Tags: , , , , , , , , , , , , ,