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Gartner for Marketers

Gartner for Marketers

Tag archive for: Engagement

Social Media Turns a Page

January 20, 2009 | 0 Comments

(This post is by Andrew Frank and Allen Weiner and is cross-posted on both of our blogs) Online coverage of President Barack Obama’s inauguration brought new clarity to the media opportunity for social networks, proving the inherent value of varying…

Spin Control

October 8, 2008 | 3 Comments

“The best way to predict the future is to create it!” Quoteworld attributes this to Abraham Lincoln, although I’ve heard it attributed to various more contemporary luminaries from Alan Kay to Peter Drucker, both of whom appear to have said…