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Gartner for Marketers

Gartner for Marketers

Tag archive for: Economy

Will Economics Kill the UGC Star?

November 13, 2008 | 3 Comments

The vibe was strange at Ad:tech in New York last week: on the one hand, the election instilled a state of delirious euphoria on the crowd (and left no doubt as to where new media stood); on the other hand,…

The Economy and the Media

October 27, 2008 | 0 Comments

National Public Radio (NPR) recently ran a feature on its web site called the “Real Economy Project” in which it solicited stories from the audience about how economic conditions were affecting people’s lives. The editors selected people to interview from…