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Gartner for Marketers

Gartner for Marketers

Tag archive for: Economics

Getting Closer to Your Customers

January 10, 2014 | 1 Comment

Me: Siri, are you “Her”? Siri: No, but nobody could know you better than I do. Kudos to Spike Jonez and Apple for nailing the zeitgeist of 2014. Consider a recent survey called The Rise of the Customer-Led Economy, in…

And the New Revenue Model Is…

November 18, 2008 | 5 Comments

Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might not be so good for advertising after all. (At least…

Economic Uncertainty Casts a Shadow at OMMA

September 19, 2008 | 0 Comments

The Online Media and Marketing Association’s annual conference (OMMA) in NYC is on, and as has been the custom for the last few years, Geoff Ramsey, CEO of eMarketer, gave his trademark opening keynote, “Warp Speed.” This year, however, the…