Andrew Frank

A member of the Gartner Blog Network

Entries Tagged as 'eCommerce'


Getting Closer to Your Customers

by Andrew Frank  |  January 10, 2014  |  2 Comments

Me: Siri, are you “Her”? Siri: No, but nobody could know you better than I do. Kudos to Spike Jonez and Apple for nailing the zeitgeist of 2014. Consider a recent survey called The Rise of the Customer-Led Economy, in which The Economist asked CEOs, “In which of the following ‘value disciplines’ does your organization [...]

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Category: Advertising Cloud Data-Driven Marketing digital marketing Media Uncategorized     Tags: , , , , , , ,

How the App-Web Disconnect Affects Digital Marketing Experiences

by Andrew Frank  |  March 4, 2013  |  2 Comments

Reviewing email on my iPad, I get a message from LinkedIn reminding me that I have important invitations waiting. I’ve been remiss! Fortunately, LinkedIn totally gets convenience: there’s an “Accept” button right here in the email, which I tap thankfully. Being a web link, it takes me to a LinkedIn URL in Safari which, detecting [...]

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Category: Applications digital marketing Media     Tags: , , , , ,

Coming Soon to a Web Page Near You: Embedded Transactions

by Andrew Frank  |  April 17, 2009  |  1 Comment

Google’s 1Q09 earnings presentation left little doubt about where the company’s headed for the next year or so, and it’s in the direction of optimizing its role as the world’s most efficient marketing and sales channel. Google executives repeated the mantra that a key reason Google was able to outperform most advertising-supported businesses was that [...]

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Category: Advertising Media     Tags: , , ,

And the New Revenue Model Is…

by Andrew Frank  |  November 18, 2008  |  6 Comments

Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might not be so good for advertising after all. (At least the kind of advertising associated with brands in mainstream media.) As reported in AdAge, the [...]

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Category: Uncategorized     Tags: , , , , , , , , , ,