by Andrew Frank | March 4, 2013 | 2 Comments
Reviewing email on my iPad, I get a message from LinkedIn reminding me that I have important invitations waiting. I’ve been remiss! Fortunately, LinkedIn totally gets convenience: there’s an “Accept” button right here in the email, which I tap thankfully. Being a web link, it takes me to a LinkedIn URL in Safari which, detecting [...]
Category: Applications Media Tags: Add new tag, digital marketing, eCommerce, LinkedIn, Marketing, User Experience
by Andrew Frank | April 17, 2009 | 1 Comment
Google’s 1Q09 earnings presentation left little doubt about where the company’s headed for the next year or so, and it’s in the direction of optimizing its role as the world’s most efficient marketing and sales channel. Google executives repeated the mantra that a key reason Google was able to outperform most advertising-supported businesses was that [...]
Category: Advertising Media Tags: Advertising, eCommerce, Google, Transactions
by Andrew Frank | November 18, 2008 | 6 Comments
Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might not be so good for advertising after all. (At least the kind of advertising associated with brands in mainstream media.) As reported in AdAge, the [...]
Category: Uncategorized Tags: Advertising, eCommerce, Economics, Freemium, Long tail, Marketing, Media, MSM, P&G, Revenue, Social Media
