by Andrew Frank | May 7, 2013 | Submit a Comment
Last week’s Customer 360 conference in San Diego provided a good opportunity to sample what’s on the minds of marketers, and one question I heard a few times was, do you anticipate companies (like ours) shifting their ad budgets to big data initiatives in marketing? In fact, there is plenty of evidence of a long-term [...]
Category: Advertising Data-Driven Marketing Disruption Media Tags: Advertising, Data-Driven Marketing, digital marketing
by Andrew Frank | April 16, 2013 | 2 Comments
As revolutions go, the Big Data Revolution is a tough one to get really passionate about. Revolutions work best when they rally around simple, inspiring principles: freedom, equality, really handy devices…. But Big Data, which Gartner defines as ”high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and [...]
Category: Data-Driven Marketing Disruption Uncategorized Tags: Data-Driven Marketing, digital marketing, Market modeling, Marketing
by Andrew Frank | April 4, 2013 | Comments Off
“We were reprimanded by management for casual tone and conversational voice,” reports one respondent to Gartner’s latest social marketing survey (free excerpt available here). “We locked down employee participation because it didn’t reflect our brand values,” reports another. Internal conflicts like this used to be minor matters, but the inexorable rise of social marketing is [...]
Comments Off
Category: Data-Driven Marketing Media Uncategorized Tags: Data-Driven Marketing, digital marketing, Social Media
by Andrew Frank | February 28, 2013 | Comments Off
If there was any doubt that social media and big data are joining forces to revolutionize marketing, this announcement from Facebook should put it to rest: “Today, we’re expanding custom audiences to allow businesses to use Datalogix, Epsilon, Acxiom, and BlueKai to further enhance the ads they run on Facebook.” In other words, marketers will [...]
Comments Off
Category: Advertising Data-Driven Marketing Media Tags: Advertising, Data-Driven Marketing, digital marketing, Facebook, Privacy, Social Media
by Andrew Frank | February 22, 2013 | Comments Off
Last fall, my colleague Stephanie Baghdassarian and I found ourselves in an interesting situation. We were working on our annual mobile advertising forecast (subscription required), and the data was telling us that mobile advertising revenue worldwide was growing almost 60% faster than we had predicted the previous year – a difference that amounted to almost [...]
Comments Off
Category: Advertising Data-Driven Marketing Media Mobile Uncategorized Tags: Advertising, Data-Driven Marketing, digital marketing, Marketing, Media
by Andrew Frank | February 7, 2013 | 1 Comment
Google’s announcement that its new “enhanced campaigns” upgrade to AdWords will soon eliminate (or at least limit) the capability of its customers to specify explicitly whether they want to include mobile devices or desktops only in their campaigns is generating a predictable range of responses, from anger over loss of control to praise over simplification [...]
Category: Advertising Data-Driven Marketing Disruption Media Tags: Data-Driven Marketing, digital marketing, Google
by Andrew Frank | January 23, 2013 | 1 Comment
Here’s a riddle. A marketer is using an attribution modeling tool to analyze how her digital display, search, and social campaigns are working. The tool looks at all the conversions on her web site and, for each conversion, determines which touch points were present in the customer’s path to conversion. It then uses this data [...]
Category: Advertising Data-Driven Marketing Tags: Data-Driven Marketing, digital marketing
by Andrew Frank | December 7, 2012 | 6 Comments
From da Vinci’s flying machines to Alan Kaye’s Dynabook, history is filled with visionary technology concepts hatched well before they could be built. It’s been nearly 20 years since Peppers and Rogers brought the term “one-to-one marketing” into the popular lexicon and inspired a wave of mostly ill-fated pioneers to chase the powerful idea that [...]
Category: Advertising Cloud Data-Driven Marketing Disruption Media Tags: Data-Driven Marketing, digital marketing
by Andrew Frank | September 26, 2012 | Comments Off
Children are at the center of a new front in the conflict over privacy rules. In 2011, the FTC proposed to expand the scope of the Children’s Online Privacy Protection Act (COPPA) by broadening the meaning of “personal information” to include any unique identifier that can link the activities of a child (or anyone else [...]
Comments Off
Category: Advertising Cloud Data-Driven Marketing Disruption Media Tags: Data-Driven Marketing, digital marketing, Market modeling
by Andrew Frank | September 21, 2012 | 3 Comments
“Here’s the problem with data: there’s just too much of it…data itself is useless…it just flows over us and buries us.” This was the opening message of Rishad Tobaccowala, Chief Innovation Offices of Publicis Groupe, at AdExchange.com’s inaugural Human Centered Automation conference in NYC. In a conference notable for the eclecticism of its pro-tech presentations [...]
Category: Advertising Data-Driven Marketing Media Tags: Data-Driven Marketing, digital marketing, Market modeling
