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Gartner for Marketers

Gartner for Marketers

Tag archive for: convergence

“By ‘Premium’ We Just Meant the Ads We Couldn’t Sell”

August 12, 2009 | 0 Comments

On July 29, 2009, Yahoo! and Microsoft announced that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.” They also announced that “Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform,…

The New Face of Convergence at CES

January 9, 2009 | 0 Comments

Against an ominous backdrop of half-skinned highrises and idle cranes in Las Vegas, the annual Consumer Electronics Show has been anything but idle. Innovation and disruption are here in abundance as manufacturers, start-ups, internet, software, and media companies demonstrated real…