Tag archive for: click fraud

The Safety Issue in Online Advertising

November 19th, 2009 | 1 Comment -->

This has been a month full of interactive advertising conferences in NYC, from OMMA AdNets, through Ad:Tech, and The Media and Money Conference, to the IAB Ad Operations Summit, to name a few. So many themes have been covered it’s hard to know where to start, but there’s one that stands out. In the ongoing… Read More

Crooked Clicks

July 24th, 2009 | No Comments -->

Two web traffic quality monitoring firms, Anchor Intelligence and  Click Forensics, released click fraud reports yesterday and the results were pretty shocking: according to Anchor’s Traffic Quality Report, in Q2 2009 the incidence of attempted click fraud rose from 21.7% to 22.9% of all clicks. When you include “innocuous invalid” clicks – that is, clicks… Read More