by Andrew Frank | November 19, 2009 | 1 Comment
This has been a month full of interactive advertising conferences in NYC, from OMMA AdNets, through Ad:Tech, and The Media and Money Conference, to the IAB Ad Operations Summit, to name a few. So many themes have been covered it’s hard to know where to start, but there’s one that stands out. In the ongoing [...]
Category: Advertising Media Tags: Ad Networks, Advertising, Agencies, click fraud, Publsihers, Security
by Andrew Frank | July 24, 2009 | 1 Comment
Two web traffic quality monitoring firms, Anchor Intelligence and Click Forensics, released click fraud reports yesterday and the results were pretty shocking: according to Anchor’s Traffic Quality Report, in Q2 2009 the incidence of attempted click fraud rose from 21.7% to 22.9% of all clicks. When you include “innocuous invalid” clicks – that is, clicks [...]
Category: Advertising Media Tags: Advertising, anchor intelligence, click forensics, click fraud, virus
