Andrew Frank

A member of the Gartner Blog Network

Entries Tagged as 'click fraud'


The Safety Issue in Online Advertising

by Andrew Frank  |  November 19, 2009  |  1 Comment

This has been a month full of interactive advertising conferences in NYC, from OMMA AdNets, through Ad:Tech, and The Media and Money Conference, to the IAB Ad Operations Summit, to name a few. So many themes have been covered it’s hard to know where to start, but there’s one that stands out. In the ongoing [...]

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Category: Advertising Media     Tags: , , , , ,

Crooked Clicks

by Andrew Frank  |  July 24, 2009  |  1 Comment

Two web traffic quality monitoring firms, Anchor Intelligence and  Click Forensics, released click fraud reports yesterday and the results were pretty shocking: according to Anchor’s Traffic Quality Report, in Q2 2009 the incidence of attempted click fraud rose from 21.7% to 22.9% of all clicks. When you include “innocuous invalid” clicks – that is, clicks [...]

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Category: Advertising Media     Tags: , , , ,