Andrew Frank

A member of the Gartner Blog Network

Entries Tagged as 'Brands'


The Watchdogs are Alert!

by Andrew Frank  |  October 3, 2008  |  10 Comments

Yesterday’s experimental call-out to social media monitors produced an eye-opening result: 27 responses in just over 24 hours from social media monitor companies who proved were listening. Of the 34 companies I mentioned, 16 responded (some more than once). In addition, 4 responded whom I hadn’t mentioned. The ones I mentioned who responded as of [...]

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Which Social Media Monitors Eat Their Own Dog Food?

by Andrew Frank  |  October 2, 2008  |  20 Comments

I, for one, try to practice what I preach by keeping up with how my output reverberates in the blogosphere. So I noticed this recent post by Blake Cahill at Visible Technologies referencing a note I recently released called Social Media Delivers Marketing Intelligence (subscription required) that examined the burgeoning world of social media monitors. [...]

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How to Read a Blog

by Andrew Frank  |  September 14, 2008  |  Comments Off

So many blogs, so little time. This week I’m heading out to LA for Gartner’s Web Innovation conference, where I’ll do a pitch called “Brands in Social Media.” Among other things, I’m going to suggest that there are two ways to approach the burgeoning blogosphere. You could sit there and read – I mean, actually [...]

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