I’m not a historian, but I’m pretty sure that in ancient Rome, whenever the economy took a dive, all across the land CFOs and CMOs would meet and argue about whether to cut the budget for painting signs on the city walls. “Necessito pro populus specto nostrum insigne!” the CMO would shout. “Necessito nostrum argentum [...]
Entries Tagged as 'Branding'
by Andrew Frank | October 24, 2008 | 5 Comments
by Andrew Frank | September 15, 2008 | 2 Comments
This is a continuation of a previous post, here. Again, be forewarned: this is not about technology. The second installment of the Microsoft Crispen Porter campaign is out. Video: New Family This installment seems to be creating even more discord than its first. In fact, it seems designed to provoke discord. It’s at least as [...]