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Gartner for Marketers

Gartner for Marketers

Tag archive for: Branding

The Recession Marketing Dialog

October 24, 2008 | 4 Comments

I’m not a historian, but I’m pretty sure that in ancient Rome, whenever the economy took a dive, all across the land CFOs and CMOs would meet and argue about whether to cut the budget for painting signs on the…

Bill and Jerry Try to Connect with the People

September 15, 2008 | 2 Comments

This is a continuation of a previous post, here. Again, be forewarned: this is not about technology. The second installment of the Microsoft Crispen Porter campaign is out. Video: New Family This installment seems to be creating even more discord…