by Andrew Frank | January 20, 2009 | Comments Off
(This post is by Andrew Frank and Allen Weiner and is cross-posted on both of our blogs) Online coverage of President Barack Obama’s inauguration brought new clarity to the media opportunity for social networks, proving the inherent value of varying social graphs and demonstrating what it takes to ignite powerful, meaningful conversations at a huge [...]
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Category: Uncategorized Tags: Advertising, Blogging, Engagement, Media, Social Media
by Andrew Frank | October 3, 2008 | 10 Comments
Yesterday’s experimental call-out to social media monitors produced an eye-opening result: 27 responses in just over 24 hours from social media monitor companies who proved were listening. Of the 34 companies I mentioned, 16 responded (some more than once). In addition, 4 responded whom I hadn’t mentioned. The ones I mentioned who responded as of [...]
Category: Uncategorized Tags: Blogging, Brands, Social Media, Social Media Monitors
by Andrew Frank | October 2, 2008 | 20 Comments
I, for one, try to practice what I preach by keeping up with how my output reverberates in the blogosphere. So I noticed this recent post by Blake Cahill at Visible Technologies referencing a note I recently released called Social Media Delivers Marketing Intelligence (subscription required) that examined the burgeoning world of social media monitors. [...]
Category: Uncategorized Tags: Blogging, Brands, Social Media, Social Media Monitors
by Andrew Frank | September 14, 2008 | Comments Off
So many blogs, so little time. This week I’m heading out to LA for Gartner’s Web Innovation conference, where I’ll do a pitch called “Brands in Social Media.” Among other things, I’m going to suggest that there are two ways to approach the burgeoning blogosphere. You could sit there and read – I mean, actually [...]
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Category: Uncategorized Tags: Blogging, Brands, Gartner Conferences, Social Media
