Skip Navigation

Gartner for Marketers

Gartner for Marketers

Tag archive for: Agencies

Digital Marketing Agencies Promise Business Transformation

December 12, 2013 | 0 Comments

 Is digital marketing leading the digital business revolution, or is it just making the most noise? In support of the former, consider Gartner’s recently-released Magic Quadrant for Digital Marketing Agencies (access it free here). Here we find a gallery of…

Digital Marketing Data and Economies of Scale

August 1, 2013 | 0 Comments

The recent Omnicom-Publicis merger talks have sparked an intriguing debate: does one’s scale of data and transactions translate into a buying power advantage in digital media? This was certainly the initial take offered by many, such as David Bank, an…

The Safety Issue in Online Advertising

November 19, 2009 | 1 Comment

This has been a month full of interactive advertising conferences in NYC, from OMMA AdNets, through Ad:Tech, and The Media and Money Conference, to the IAB Ad Operations Summit, to name a few. So many themes have been covered it’s…

Revenge of the Ad Nerds Part IX: R/GA vs. CP+B

February 17, 2009 | 1 Comment

I’ve been wanting to blog about changes in the agency world for awhile, and R/GA’s recent capture of AdWeek’s coveted 2008 Digital Agency of the Year award seems like the perfect chance. Congratulations, R/GA. R/GA, whose marquee clients include a…