Tag archive for: Agencies

Digital Marketing Agencies Promise Business Transformation

December 12, 2013 | 0 Comments

 Is digital marketing leading the digital business revolution, or is it just making the most noise? In support of the former, consider Gartner’s recently-released Magic Quadrant for Digital Marketing Agencies (access it free here). Here we find a gallery of impressive companies, from a wide variety of backgrounds, whose market leaders are distinguished by their… Read More

Digital Marketing Data and Economies of Scale

August 1, 2013 | 0 Comments

The recent Omnicom-Publicis merger talks have sparked an intriguing debate: does one’s scale of data and transactions translate into a buying power advantage in digital media? This was certainly the initial take offered by many, such as David Bank, an analyst with RBC Capital Markets who was quoted in the Wall Street Journal article announcing… Read More

The Safety Issue in Online Advertising

November 19, 2009 | 1 Comment

This has been a month full of interactive advertising conferences in NYC, from OMMA AdNets, through Ad:Tech, and The Media and Money Conference, to the IAB Ad Operations Summit, to name a few. So many themes have been covered it’s hard to know where to start, but there’s one that stands out. In the ongoing… Read More

Revenge of the Ad Nerds Part IX: R/GA vs. CP+B

February 17, 2009 | 1 Comment

I’ve been wanting to blog about changes in the agency world for awhile, and R/GA’s recent capture of AdWeek’s coveted 2008 Digital Agency of the Year award seems like the perfect chance. Congratulations, R/GA. R/GA, whose marquee clients include a long-term relationship with Nike, for whom it not only created memorable advertising but also helped… Read More