by Andrew Frank | January 20, 2009 | Comments Off
(This post is by Andrew Frank and Allen Weiner and is cross-posted on both of our blogs) Online coverage of President Barack Obama’s inauguration brought new clarity to the media opportunity for social networks, proving the inherent value of varying social graphs and demonstrating what it takes to ignite powerful, meaningful conversations at a huge [...]
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Category: Uncategorized Tags: Advertising, Blogging, Engagement, Media, Social Media
by Andrew Frank | January 9, 2009 | 2 Comments
Against an ominous backdrop of half-skinned highrises and idle cranes in Las Vegas, the annual Consumer Electronics Show has been anything but idle. Innovation and disruption are here in abundance as manufacturers, start-ups, internet, software, and media companies demonstrated real velocity on the path to the promised land of any content on any screen, anytime, [...]
Category: Media Tags: Advertising, CES, convergence, TV, widgets, Yahoo!
by Andrew Frank | November 18, 2008 | 6 Comments
Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might not be so good for advertising after all. (At least the kind of advertising associated with brands in mainstream media.) As reported in AdAge, the [...]
Category: Uncategorized Tags: Advertising, eCommerce, Economics, Freemium, Long tail, Marketing, Media, MSM, P&G, Revenue, Social Media
by Andrew Frank | November 13, 2008 | 4 Comments
The vibe was strange at Ad:tech in New York last week: on the one hand, the election instilled a state of delirious euphoria on the crowd (and left no doubt as to where new media stood); on the other hand, economy-induced fear could not be suppressed, and for many was clearly triggering flash-backs to the [...]
Category: Advertising Media Tags: Ad:tech, Advertising, CBS, Economy, election, Facebook, Hulu, Marketing, MGM, MySpace, start-ups, Twitter, web 2.0, YouTube
by Andrew Frank | October 24, 2008 | 5 Comments
I’m not a historian, but I’m pretty sure that in ancient Rome, whenever the economy took a dive, all across the land CFOs and CMOs would meet and argue about whether to cut the budget for painting signs on the city walls. “Necessito pro populus specto nostrum insigne!” the CMO would shout. “Necessito nostrum argentum [...]
Category: Uncategorized Tags: Advertising, Advertising Metrics, Branding, Marketing, Measurement, Recession, Social Media Monitors
by Andrew Frank | September 19, 2008 | Comments Off
The Online Media and Marketing Association’s annual conference (OMMA) in NYC is on, and as has been the custom for the last few years, Geoff Ramsey, CEO of eMarketer, gave his trademark opening keynote, “Warp Speed.” This year, however, the pitch felt more like it was running on impulse power. (Sorry, no more Trek jokes, [...]
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Category: Uncategorized Tags: Add new tag, Advertising, Economics, Media
by Andrew Frank | September 15, 2008 | 2 Comments
This is a continuation of a previous post, here. Again, be forewarned: this is not about technology. The second installment of the Microsoft Crispen Porter campaign is out. Video: New Family This installment seems to be creating even more discord than its first. In fact, it seems designed to provoke discord. It’s at least as [...]
Category: Uncategorized Tags: Advertising, Branding, Microsoft
