Entries Tagged as 'Advertising'
by Andrew Frank | June 13, 2013 | 1 Comment
In 1849, the year of the gold rush, the city of San Francisco had about 1,000 inhabitants. By the end of 1850, its population had grown to 25,000. To accommodate the massive influx of prospectors, self-contained gold mining towns sprouted up around the region. As the surface gold vanished, deep mining became industrialized and capital-intensive. [...]
Category: Advertising Cloud Data-Driven Marketing Disruption Media Strategic Planning Uncategorized Tags: Advertising, Data-Driven Marketing, digital marketing
by Andrew Frank | May 7, 2013 | Comments Off
Last week’s Customer 360 conference in San Diego provided a good opportunity to sample what’s on the minds of marketers, and one question I heard a few times was, do you anticipate companies (like ours) shifting their ad budgets to big data initiatives in marketing? In fact, there is plenty of evidence of a long-term [...]
Category: Advertising Data-Driven Marketing Disruption Media Tags: Advertising, Data-Driven Marketing, digital marketing
by Andrew Frank | February 28, 2013 | Comments Off
If there was any doubt that social media and big data are joining forces to revolutionize marketing, this announcement from Facebook should put it to rest: “Today, we’re expanding custom audiences to allow businesses to use Datalogix, Epsilon, Acxiom, and BlueKai to further enhance the ads they run on Facebook.” In other words, marketers will [...]
Category: Advertising Data-Driven Marketing Media Tags: Advertising, Data-Driven Marketing, digital marketing, Facebook, Privacy, Social Media
by Andrew Frank | February 22, 2013 | Comments Off
Last fall, my colleague Stephanie Baghdassarian and I found ourselves in an interesting situation. We were working on our annual mobile advertising forecast (subscription required), and the data was telling us that mobile advertising revenue worldwide was growing almost 60% faster than we had predicted the previous year – a difference that amounted to almost [...]
Category: Advertising Data-Driven Marketing Media Mobile Uncategorized Tags: Advertising, Data-Driven Marketing, digital marketing, Marketing, Media
by Andrew Frank | January 11, 2013 | 1 Comment
Following the revelation that Super Bowl ads sold out this year for an average $3.7-$3.8 million, we took a small, unscientific poll of our digital marketing analysts to see if we collectively believed such an investment was still worth it in the digital age. The results were far from unanimous, but more analysts agreed [...]
Category: Advertising Data-Driven Marketing Media Tags: Advertising, digital marketing, Media
by Andrew Frank | November 19, 2009 | 1 Comment
This has been a month full of interactive advertising conferences in NYC, from OMMA AdNets, through Ad:Tech, and The Media and Money Conference, to the IAB Ad Operations Summit, to name a few. So many themes have been covered it’s hard to know where to start, but there’s one that stands out. In the ongoing [...]
Category: Advertising Media Tags: Ad Networks, Advertising, Agencies, click fraud, Publsihers, Security
by Andrew Frank | September 16, 2009 | Comments Off
“I warn you against believing that advertising is science.” So said Bill Bernbach, one of advertising’s great legends who holds the number one rank in Advertising Age’s honor roll of most influential people. So what would Bill Bernbach think of Adobe’s idea, as expressed in its $1.8B acquisition of Omniture, that analytics (e.g., SiteCatalyst) can [...]
Category: Uncategorized Tags: Adobe, Advertising, Advertising Metrics, Bernbach, Media, Omniture
by Andrew Frank | July 24, 2009 | 1 Comment
Two web traffic quality monitoring firms, Anchor Intelligence and Click Forensics, released click fraud reports yesterday and the results were pretty shocking: according to Anchor’s Traffic Quality Report, in Q2 2009 the incidence of attempted click fraud rose from 21.7% to 22.9% of all clicks. When you include “innocuous invalid” clicks – that is, clicks [...]
Category: Advertising Media Tags: Advertising, anchor intelligence, click forensics, click fraud, virus
by Andrew Frank | April 17, 2009 | 1 Comment
Google’s 1Q09 earnings presentation left little doubt about where the company’s headed for the next year or so, and it’s in the direction of optimizing its role as the world’s most efficient marketing and sales channel. Google executives repeated the mantra that a key reason Google was able to outperform most advertising-supported businesses was that [...]
Category: Advertising Media Tags: Advertising, eCommerce, Google, Transactions
by Andrew Frank | March 11, 2009 | Comments Off
The tension and speculation over Google’s anticipated entry into the hazardous world of behavioral targeting has been growing since its acquisition of DoubleClick, much of whose value lies in its visibility of consumer activity across a vast array of websites. Now, the curtain has been lifted, in characteristic Google style, in a blog post not-so-subtly [...]
Category: Advertising Media Tags: Advertising, BT, Google, Privacy
