by Andrew Frank | September 16, 2009 | Comments Off
“I warn you against believing that advertising is science.” So said Bill Bernbach, one of advertising’s great legends who holds the number one rank in Advertising Age’s honor roll of most influential people. So what would Bill Bernbach think of Adobe’s idea, as expressed in its $1.8B acquisition of Omniture, that analytics (e.g., SiteCatalyst) can [...]
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Category: Uncategorized Tags: Adobe, Advertising, Advertising Metrics, Bernbach, Media, Omniture
by Andrew Frank | January 23, 2009 | 1 Comment
You could almost hear the Internet breathe a sigh of relief at the realization that its bellwether, Google, would once again beat analyst estimates and post impressive growth numbers, even if guidance vaguely but ominously acknowledged unpleasant market realities. But what do these numbers really say about the health of the greater online publishing world? [...]
Category: Uncategorized Tags: Advertising, Advertising Metrics, Google, TAC
by Andrew Frank | October 24, 2008 | 5 Comments
I’m not a historian, but I’m pretty sure that in ancient Rome, whenever the economy took a dive, all across the land CFOs and CMOs would meet and argue about whether to cut the budget for painting signs on the city walls. “Necessito pro populus specto nostrum insigne!” the CMO would shout. “Necessito nostrum argentum [...]
Category: Uncategorized Tags: Advertising, Advertising Metrics, Branding, Marketing, Measurement, Recession, Social Media Monitors
