Tag archive for: Advertising Metrics

Adobe and Omniture Join Forces, but Will Their Users?

September 16th, 2009 | No Comments -->

“I warn you against believing that advertising is science.” So said Bill Bernbach, one of advertising’s great legends who holds the number one rank in Advertising Age’s honor roll of most influential people. So what would Bill Bernbach think of Adobe’s idea, as expressed in its $1.8B acquisition of Omniture, that analytics (e.g., SiteCatalyst) can… Read More

Reflections on Google’s 4Q08 Earnings: A Little TAC Goes a Long Way

January 23rd, 2009 | 1 Comment -->

You could almost hear the Internet breathe a sigh of relief at the realization that its bellwether, Google, would once again beat analyst estimates and post impressive growth numbers, even if guidance vaguely but ominously acknowledged unpleasant market realities. But what do these numbers really say about the health of the greater online publishing world?… Read More

The Recession Marketing Dialog

October 24th, 2008 | 4 Comments -->

I’m not a historian, but I’m pretty sure that in ancient Rome, whenever the economy took a dive, all across the land CFOs and CMOs would meet and argue about whether to cut the budget for painting signs on the city walls. “Necessito pro populus specto nostrum insigne!” the CMO would shout. “Necessito nostrum argentum… Read More