Andrew Frank

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How the App-Web Disconnect Affects Digital Marketing Experiences

by Andrew Frank  |  March 4, 2013  |  2 Comments

Reviewing email on my iPad, I get a message from LinkedIn reminding me that I have important invitations waiting. I’ve been remiss! Fortunately, LinkedIn totally gets convenience: there’s an “Accept” button right here in the email, which I tap thankfully. Being a web link, it takes me to a LinkedIn URL in Safari which, detecting [...]

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Category: Applications digital marketing Media     Tags: , , , , ,

Economic Uncertainty Casts a Shadow at OMMA

by Andrew Frank  |  September 19, 2008  |  Comments Off

The Online Media and Marketing Association’s annual conference (OMMA) in NYC is on, and as has been the custom for the last few years, Geoff Ramsey, CEO of eMarketer, gave his trademark opening keynote, “Warp Speed.” This year, however, the pitch felt more like it was running on impulse power. (Sorry, no more Trek jokes, [...]

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Category: Uncategorized     Tags: , , ,