Category archive for: Uncategorized

The Super Bowl of Ad Measurement

February 5, 2016 | 0 Comments

Everybody’s blogging about Super Bowl 50 and advertising, for good reason: it provides an annual measure of the movement of the tectonic plates of media as the massive continent of TV collides with the unstoppable movement of digital. With so much power up for grabs, an inevitable question is: which team is winning? It’s broadcasters… Read More

Adding Depth to Customer Experience

June 10, 2014 | 0 Comments

When 3D TVs made their big push at CES back in 2011 I was among the skeptics. Lack of programming was a huge barrier of course, but mostly it was the glasses: not just too expensive, clunky, and unreliable (the active types at least), but for me there was something else: they were too flagrantly… Read More

Steve Jobs, 1955-2011

October 6, 2011 | 0 Comments

Science fiction has often treated the notion of machines developing a human-like understanding of the world as a precursor to Armageddon. Steve Jobs set humanity and its machines on a course toward a happier outcome. He humanized computing. In a way that directly challenged the popular notion that machines are by nature embodiments of rigid,… Read More

How to Fix the U.S. Economy: A Mad Proposal

September 12, 2011 | 2 Comments

“Employers Say Jobs Plan Won’t Lead to Hiring” announces the NY Times and we all know why: businesses won’t start hiring until people start buying. We need a stimulus that stimulates demand. In the past, that’s usually meant spending on programs that put cash directly in consumers’ pockets in the form of tax rebates or… Read More

Disasters Highlight Telecom Tensions

August 28, 2011 | 0 Comments

Earthquakes and hurricanes may damage lives and property, but they sure don’t hurt the broadcast news business. The serial crises of the summer of 2011 are generating ratings spikes among news channels, with the earthquake driving a 246% jump among Washington DC stations and  the Weather Channel seeing a 288% lift from hurricane Irene. Beyond… Read More

Canoe Needs a New Direction

July 14, 2011 | 0 Comments

AdAge reports that Canoe Ventures’ CEO, David Verklin, is leaving the company. Verklin, a charismatic ad industry veteran who ran Aegis Group’s Carat agency for a decade, has been the public face of the company almost since its inception, and his departure signals a likely change of direction for an organization that has struggled with… Read More

At 4A’s CreateTech: “We Make Marketing Platforms”

May 23, 2011 | 0 Comments

The 4A’s inaugural CreateTech event on Friday was an eclectic look at the emerging “creative technologist” role, and the many ways technology is changing the ad agency business. An overarching theme was this: advertising is a relatively small part of what creative technologists do, and perhaps even a shrinking part of what many ad agencies… Read More

Nielsen Blunder Underscores Internet Growing Pains

November 8, 2010 | 0 Comments

Given the world’s pre-occupation with America’s midterm election results and QE2 financial news last week, Nielsen picked a relatively good day to reveal that it had been systematically underreporting Internet traffic due to a technical error involving long URLs. As a result, some who were impacted may have missed it. As reported by AdAge’s Michael… Read More

The TV Game

October 22, 2010 | 2 Comments

A week after the launch of Google TV, the vanguard of TV-Internet convergence is delivering on the drama. As is being widely reported, ABC, CBS, and NBC (with some exceptions) are now blocking their web-based TV content from displaying on the Google TV browser (see WSJ coverage here, a more detailed account from search engine… Read More

Is Mobile Advertising Ready for an Exchange?

September 17, 2010 | 2 Comments

September 17 – Microsoft, after a long hiatus in advertising-related announcements, unveiled two new salvos in its bid for a major role in mobile advertising: a Mobile Advertising SDK for Windows Phone 7 and a Microsoft Advertising Exchange, claimed to be the first such platform to support real-time bidding (RTB). (See details on this Microsoft… Read More