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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Blog

Harnessing the Power of Regret

Join me at the intersection of computer science, economics, and psychology to consider the multilayered concept of regret. It’s a term that highlights the murky boundary between logic and emotion, drawing the interest of marketers and strategists of all stripes…

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Adding Depth to Customer Experience

When 3D TVs made their big push at CES back in 2011 I was among the skeptics. Lack of programming was a huge barrier of course, but mostly it was the glasses: not just too expensive, clunky, and unreliable (the…

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Steve Jobs, 1955-2011

Science fiction has often treated the notion of machines developing a human-like understanding of the world as a precursor to Armageddon. Steve Jobs set humanity and its machines on a course toward a happier outcome. He humanized computing. In a…

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How to Fix the U.S. Economy: A Mad Proposal

“Employers Say Jobs Plan Won’t Lead to Hiring” announces the NY Times and we all know why: businesses won’t start hiring until people start buying. We need a stimulus that stimulates demand. In the past, that’s usually meant spending on…

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Disasters Highlight Telecom Tensions

Earthquakes and hurricanes may damage lives and property, but they sure don’t hurt the broadcast news business. The serial crises of the summer of 2011 are generating ratings spikes among news channels, with the earthquake driving a 246% jump among…

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Canoe Needs a New Direction

AdAge reports that Canoe Ventures’ CEO, David Verklin, is leaving the company. Verklin, a charismatic ad industry veteran who ran Aegis Group’s Carat agency for a decade, has been the public face of the company almost since its inception, and…

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At 4A’s CreateTech: “We Make Marketing Platforms”

The 4A’s inaugural CreateTech event on Friday was an eclectic look at the emerging “creative technologist” role, and the many ways technology is changing the ad agency business. An overarching theme was this: advertising is a relatively small part of…

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Nielsen Blunder Underscores Internet Growing Pains

Given the world’s pre-occupation with America’s midterm election results and QE2 financial news last week, Nielsen picked a relatively good day to reveal that it had been systematically underreporting Internet traffic due to a technical error involving long URLs. As…

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The TV Game

A week after the launch of Google TV, the vanguard of TV-Internet convergence is delivering on the drama. As is being widely reported, ABC, CBS, and NBC (with some exceptions) are now blocking their web-based TV content from displaying on…

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Is Mobile Advertising Ready for an Exchange?

September 17 – Microsoft, after a long hiatus in advertising-related announcements, unveiled two new salvos in its bid for a major role in mobile advertising: a Mobile Advertising SDK for Windows Phone 7 and a Microsoft Advertising Exchange, claimed to…

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