Category archive for: Uncategorized

As Social Media Matures, It Reveals Its Dominant Media Genes

July 7th, 2014 | 1 Comment

Have you noticed that the voices of social network utopianism are quieter lately?  Facebook’s secret mood experiment didn’t help the idealist view – nor did COO Sheryl Sandberg’s apologetic acknowledgement that Facebook’s actions were merely “poorly communicated.” But I think it would be a mistake to read this as simply another in a long line… Read More

Adding Depth to Customer Experience

June 10th, 2014 | No Comments

When 3D TVs made their big push at CES back in 2011 I was among the skeptics. Lack of programming was a huge barrier of course, but mostly it was the glasses: not just too expensive, clunky, and unreliable (the active types at least), but for me there was something else: they were too flagrantly… Read More

60 Minutes Takes On Data Brokers

March 11th, 2014 | 4 Comments

Steve Kroft’s segment on CBS’s March 9 installment of 60 Minutes, “The Data Brokers: Selling your personal information,” was a noteworthy chapter in the escalating confrontation between the data-driven marketing industry and popular press initiatives to expose the alarming aspects of our emerging surveillance society.  (Also see the Direct Marketing Association’s response.) The introduction framed… Read More

The Campaign to End All Campaigns

February 28th, 2014 | No Comments

To campaign or not to campaign, that is the question on a lot of digital marketers’ minds these days. Mike Volpe, CMO of Hubspot, is among those who believe that “the notion of the marketing campaign is dead.” And he’s far from alone. But for those of us of a certain age – especially if… Read More

The Story of Ad Tech

February 26th, 2014 | No Comments

The announcement of Oracle’s acquisition of BlueKai brought me to the realization that the story of ad tech, and how it went from antagonist to ally of the software megavendors, is not so well known outside the insider’s clique. This has created some challenges in interpreting this event. So here it is – my take,… Read More

Getting Closer to Your Customers

January 10th, 2014 | 1 Comment

Me: Siri, are you “Her”? Siri: No, but nobody could know you better than I do. Kudos to Spike Jonez and Apple for nailing the zeitgeist of 2014. Consider a recent survey called The Rise of the Customer-Led Economy, in which The Economist asked CEOs, “In which of the following ‘value disciplines’ does your organization… Read More

Digital Marketing Data and Economies of Scale

August 1st, 2013 | No Comments

The recent Omnicom-Publicis merger talks have sparked an intriguing debate: does one’s scale of data and transactions translate into a buying power advantage in digital media? This was certainly the initial take offered by many, such as David Bank, an analyst with RBC Capital Markets who was quoted in the Wall Street Journal article announcing… Read More

Bad Neighborhoods in the Digital Marketing Metropolis

July 8th, 2013 | 2 Comments

Reports of rising crime in the ad ops sector, particularly the precincts associated with programmatic media and data exchanges, have been mounting steadily over the past year. Mike Shields, reporting for Adweek, deserves a great deal of credit for tackling the story head-on and naming names. In a typical report, Shields makes the case that… Read More

Navigating the Digital Marketing Metropolis, Part 2

June 19th, 2013 | No Comments

In the annals of data visualization, Harry Beck holds a special place as the innovator credited with coming up with the first modern transit map, the iconic London Underground Tube Map, in 1931. Beck’s breakthrough was to realize that transit riders were much more concerned with usability than geographical accuracy, so he adopted the diagrammatic… Read More

Navigating the Digital Marketing Metropolis

June 13th, 2013 | No Comments

In 1849, the year of the gold rush, the city of San Francisco had about 1,000 inhabitants. By the end of 1850, its population had grown to 25,000. To accommodate the massive influx of prospectors, self-contained gold mining towns sprouted up around the region. As the surface gold vanished, deep mining became industrialized and capital-intensive.… Read More