Last fall, my colleague Stephanie Baghdassarian and I found ourselves in an interesting situation. We were working on our annual mobile advertising forecast (subscription required), and the data was telling us that mobile advertising revenue worldwide was growing almost 60% faster than we had predicted the previous year – a difference that amounted to almost [...]
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Category: Advertising Data-Driven Marketing Media Mobile Uncategorized Tags: Advertising, Data-Driven Marketing, digital marketing, Marketing, Media
