Andrew Frank

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Entries Categorized as 'Mobile'


Real-Time Marketing Gone Wild

by Andrew Frank  |  October 25, 2013  |  3 Comments

One thing about a real-time marketing: it’s a lot more entertaining than the canned stuff. Who doesn’t enjoy watching a venerable brand get mauled by the Twittersphere trying to hijack some news story or social buzz?  These days, even a flop affords the opportunity to boost engagement with a heartfelt mea culpa. RTM’s Vaudeville nature [...]

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Category: Advertising Data-Driven Marketing digital marketing Mobile     Tags: , , , ,

Navigating the Digital Marketing Metropolis, Part 2

by Andrew Frank  |  June 19, 2013  |  1 Comment

In the annals of data visualization, Harry Beck holds a special place as the innovator credited with coming up with the first modern transit map, the iconic London Underground Tube Map, in 1931. Beck’s breakthrough was to realize that transit riders were much more concerned with usability than geographical accuracy, so he adopted the diagrammatic [...]

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Category: Advertising Applications Cloud Data-Driven Marketing digital marketing Disruption EA ERP IT Governance Media Mobile Strategic Planning Uncategorized Vendor Contracts     Tags:

Mobile Marketers and Publishers Face Growing Pains

by Andrew Frank  |  February 22, 2013  |  Comments Off

Last fall, my colleague Stephanie Baghdassarian and I found ourselves in an interesting situation. We were working on our annual mobile advertising forecast (subscription required), and the data was telling us that mobile advertising revenue worldwide was growing almost 60% faster than we had predicted the previous year – a difference that amounted to almost [...]

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Category: Advertising Data-Driven Marketing digital marketing Media Mobile Uncategorized     Tags: , , , ,