One thing about a real-time marketing: it’s a lot more entertaining than the canned stuff. Who doesn’t enjoy watching a venerable brand get mauled by the Twittersphere trying to hijack some news story or social buzz? These days, even a flop affords the opportunity to boost engagement with a heartfelt mea culpa. RTM’s Vaudeville nature [...]
Entries Categorized as 'Mobile'
by Andrew Frank | October 25, 2013 | 3 Comments
by Andrew Frank | June 19, 2013 | 1 Comment
In the annals of data visualization, Harry Beck holds a special place as the innovator credited with coming up with the first modern transit map, the iconic London Underground Tube Map, in 1931. Beck’s breakthrough was to realize that transit riders were much more concerned with usability than geographical accuracy, so he adopted the diagrammatic [...]
by Andrew Frank | February 22, 2013 | Comments Off
Last fall, my colleague Stephanie Baghdassarian and I found ourselves in an interesting situation. We were working on our annual mobile advertising forecast (subscription required), and the data was telling us that mobile advertising revenue worldwide was growing almost 60% faster than we had predicted the previous year – a difference that amounted to almost [...]