by Andrew Frank | April 17, 2009 | 1 Comment
Google’s 1Q09 earnings presentation left little doubt about where the company’s headed for the next year or so, and it’s in the direction of optimizing its role as the world’s most efficient marketing and sales channel. Google executives repeated the mantra that a key reason Google was able to outperform most advertising-supported businesses was that [...]
Category: Advertising Media Tags: Advertising, eCommerce, Google, Transactions
by Andrew Frank | March 12, 2009 | Comments Off
While much of the punditry surrounding Tim Armstrong’s appointment to the CEO post at AOL has focused on what it might mean for the beleaguered Time Warner unit, at least as big a question is what it means for Google. Tim Armstrong was Google’s main link with the advertising world, a Madison Ave guy in [...]
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Category: Advertising Media Tags: AOL, Google
by Andrew Frank | March 11, 2009 | Comments Off
The tension and speculation over Google’s anticipated entry into the hazardous world of behavioral targeting has been growing since its acquisition of DoubleClick, much of whose value lies in its visibility of consumer activity across a vast array of websites. Now, the curtain has been lifted, in characteristic Google style, in a blog post not-so-subtly [...]
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Category: Advertising Media Tags: Advertising, BT, Google, Privacy
by Andrew Frank | March 5, 2009 | 9 Comments
Folks, it’s been over five weeks since I lambasted the big Superbowl ad spenders at companies like – oh, let’s see, what was the name of that advertiser’s brand? Oh, yeah, – E*Trade, for failing (or letting its agency fail) to support its very clever, and very costly, Golf Baby commercial with even a single [...]
Category: Advertising Media Tags: Shankapotamus
by Andrew Frank | February 24, 2009 | 5 Comments
Last June, Yahoo!’s CEO Jerry Yang announced, "We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry.” More recently, Google CEO Eric Schmidt echoed this notion when he indicated his company would focus on "bringing the science of search to the [...]
Category: Advertising Media Tags: Advertising, Behavioral Targeting, Display, Google, Marketing, Media, Privacy, Search, Yahoo!
by Andrew Frank | February 17, 2009 | 2 Comments
I’ve been wanting to blog about changes in the agency world for awhile, and R/GA’s recent capture of AdWeek’s coveted 2008 Digital Agency of the Year award seems like the perfect chance. Congratulations, R/GA. R/GA, whose marquee clients include a long-term relationship with Nike, for whom it not only created memorable advertising but also helped [...]
Category: Advertising Media Tags: Advertising, Agencies, CP+B, Digital Marketing, R/GA, Razorfish, Sapient
by Andrew Frank | January 9, 2009 | 2 Comments
Against an ominous backdrop of half-skinned highrises and idle cranes in Las Vegas, the annual Consumer Electronics Show has been anything but idle. Innovation and disruption are here in abundance as manufacturers, start-ups, internet, software, and media companies demonstrated real velocity on the path to the promised land of any content on any screen, anytime, [...]
Category: Media Tags: Advertising, CES, convergence, TV, widgets, Yahoo!
by Andrew Frank | November 13, 2008 | 4 Comments
The vibe was strange at Ad:tech in New York last week: on the one hand, the election instilled a state of delirious euphoria on the crowd (and left no doubt as to where new media stood); on the other hand, economy-induced fear could not be suppressed, and for many was clearly triggering flash-backs to the [...]
Category: Advertising Media Tags: Ad:tech, Advertising, CBS, Economy, election, Facebook, Hulu, Marketing, MGM, MySpace, start-ups, Twitter, web 2.0, YouTube
