by Andrew Frank | May 7, 2013 | Comments Off
Last week’s Customer 360 conference in San Diego provided a good opportunity to sample what’s on the minds of marketers, and one question I heard a few times was, do you anticipate companies (like ours) shifting their ad budgets to big data initiatives in marketing? In fact, there is plenty of evidence of a long-term [...]
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Category: Advertising Data-Driven Marketing Disruption Media Tags: Advertising, Data-Driven Marketing, digital marketing
by Andrew Frank | April 4, 2013 | Comments Off
“We were reprimanded by management for casual tone and conversational voice,” reports one respondent to Gartner’s latest social marketing survey (free excerpt available here). “We locked down employee participation because it didn’t reflect our brand values,” reports another. Internal conflicts like this used to be minor matters, but the inexorable rise of social marketing is [...]
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Category: Data-Driven Marketing Media Uncategorized Tags: Data-Driven Marketing, digital marketing, Social Media
by Andrew Frank | March 4, 2013 | 2 Comments
Reviewing email on my iPad, I get a message from LinkedIn reminding me that I have important invitations waiting. I’ve been remiss! Fortunately, LinkedIn totally gets convenience: there’s an “Accept” button right here in the email, which I tap thankfully. Being a web link, it takes me to a LinkedIn URL in Safari which, detecting [...]
Category: Applications Media Tags: Add new tag, digital marketing, eCommerce, LinkedIn, Marketing, User Experience
by Andrew Frank | February 28, 2013 | Comments Off
If there was any doubt that social media and big data are joining forces to revolutionize marketing, this announcement from Facebook should put it to rest: “Today, we’re expanding custom audiences to allow businesses to use Datalogix, Epsilon, Acxiom, and BlueKai to further enhance the ads they run on Facebook.” In other words, marketers will [...]
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Category: Advertising Data-Driven Marketing Media Tags: Advertising, Data-Driven Marketing, digital marketing, Facebook, Privacy, Social Media
by Andrew Frank | February 22, 2013 | Comments Off
Last fall, my colleague Stephanie Baghdassarian and I found ourselves in an interesting situation. We were working on our annual mobile advertising forecast (subscription required), and the data was telling us that mobile advertising revenue worldwide was growing almost 60% faster than we had predicted the previous year – a difference that amounted to almost [...]
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Category: Advertising Data-Driven Marketing Media Mobile Uncategorized Tags: Advertising, Data-Driven Marketing, digital marketing, Marketing, Media
by Andrew Frank | February 7, 2013 | 1 Comment
Google’s announcement that its new “enhanced campaigns” upgrade to AdWords will soon eliminate (or at least limit) the capability of its customers to specify explicitly whether they want to include mobile devices or desktops only in their campaigns is generating a predictable range of responses, from anger over loss of control to praise over simplification [...]
Category: Advertising Data-Driven Marketing Disruption Media Tags: Data-Driven Marketing, digital marketing, Google
by Andrew Frank | January 11, 2013 | 1 Comment
Following the revelation that Super Bowl ads sold out this year for an average $3.7-$3.8 million, we took a small, unscientific poll of our digital marketing analysts to see if we collectively believed such an investment was still worth it in the digital age. The results were far from unanimous, but more analysts agreed [...]
Category: Advertising Data-Driven Marketing Media Tags: Advertising, digital marketing, Media
by Andrew Frank | December 7, 2012 | 6 Comments
From da Vinci’s flying machines to Alan Kaye’s Dynabook, history is filled with visionary technology concepts hatched well before they could be built. It’s been nearly 20 years since Peppers and Rogers brought the term “one-to-one marketing” into the popular lexicon and inspired a wave of mostly ill-fated pioneers to chase the powerful idea that [...]
Category: Advertising Cloud Data-Driven Marketing Disruption Media Tags: Data-Driven Marketing, digital marketing
by Andrew Frank | October 25, 2012 | 1 Comment
The 2012 Gartner Symposium in Orlando (#GartnerSYM) told the story of how our new hero – the Nexus of Forces, with its ability to combine the powers of Information, Cloud, Social, and Mobile – has met a mysterious new love interest called digital marketing. In a well-attended session called, “Why Digital Marketing Is Going to [...]
Category: Advertising Data-Driven Marketing Disruption Media Tags: digital marketing, Symposium
by Andrew Frank | October 1, 2012 | Comments Off
“The payback interval for a Mercedes ad is 10-15 years,” a highly successful creative director once explained to me, “that’s the average length of time from when a person first becomes interested in the brand to when they might be able to afford one.” Such thinking is clearly at odds with the emerging practices of [...]
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Category: Advertising Data-Driven Marketing Media Tags: digital marketing
