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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Hi Tech Firms Mull Secession Plans

For years we’ve heard chatter around Silicon Valley about a secret plan to create a new sovereign nation for elite U.S. technology companies and their employees and investors, but now these plans appear to be moving into a new stage. According to unconfirmed reports, the secessionists plan to stake their territorial claim on a contiguous…

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Marketers Ponder the Digitalization of Emotion

Machine Learning is ablaze just now, and marketers are noticing that many of the companies and applications at the leading edge are aimed squarely at the heart of their trade. Google’s DeepMind may be grabbing headlines for winning at Go, but it’s in areas like market research, personalization and recommendations where machine learning is having real…

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Verizon and AOL: What It Means for Marketers

Verizon’s bid to acquire AOL for $4.4B dollars seems like a head-scratcher at first, but on closer inspection makes a great deal of sense for both companies and, more importantly, could offer substantial benefits to the marketplace, especially marketers, who should pay attention to its implications. Before we can analyze it rationally, we must first…

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Wow-Worthy Robots

Any sci-fi buff will tell you that robot uprising is about the most popular trope in the genre: The Matrix, Terminator, Battlestar Galactica…clearly the theme has legs. As the Internet of Things blurs the lines between our physical and digital worlds, robots and intelligent agents are shaking off their legacy metallic sci-fi associations and assuming…

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As Social Media Matures, It Reveals Its Dominant Media Genes

Have you noticed that the voices of social network utopianism are quieter lately?  Facebook’s secret mood experiment didn’t help the idealist view – nor did COO Sheryl Sandberg’s apologetic acknowledgement that Facebook’s actions were merely “poorly communicated.” But I think it would be a mistake to read this as simply another in a long line…

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The Empire Strikes Back

Aereo’s defeat in the U.S. Supreme Court looks to me like part of a trend of legal setbacks for the latest wave of digital disruptors. The company got farther than any of its predecessors in taking on the status quo of broadcast television, but in the end the high court essentially rejected the premise that…

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Navigating the Digital Marketing Metropolis, Part 2

In the annals of data visualization, Harry Beck holds a special place as the innovator credited with coming up with the first modern transit map, the iconic London Underground Tube Map, in 1931. Beck’s breakthrough was to realize that transit riders were much more concerned with usability than geographical accuracy, so he adopted the diagrammatic…

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Navigating the Digital Marketing Metropolis

In 1849, the year of the gold rush, the city of San Francisco had about 1,000 inhabitants. By the end of 1850, its population had grown to 25,000. To accommodate the massive influx of prospectors, self-contained gold mining towns sprouted up around the region. As the surface gold vanished, deep mining became industrialized and capital-intensive.…

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News of the Death of Paid Media is Greatly Exaggerated

Last week’s Customer 360 conference in San Diego provided a good opportunity to sample what’s on the minds of marketers, and one question I heard a few times was, do you anticipate companies (like ours) shifting their ad budgets to big data initiatives in marketing? In fact, there is plenty of evidence of a long-term…

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Big Data and Marketing: Overcoming the Bias toward Bias

As revolutions go, the Big Data Revolution is a tough one to get really passionate about. Revolutions work best when they rally around simple, inspiring principles: freedom, equality, really handy devices….  But Big Data, which Gartner defines as “high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and…

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