Andrew Frank

A member of the Gartner Blog Network

Entries Categorized as 'Disruption'


As Social Media Matures, It Reveals Its Dominant Media Genes

by Andrew Frank  |  July 7, 2014  |  3 Comments

Have you noticed that the voices of social network utopianism are quieter lately?  Facebook’s secret mood experiment didn’t help the idealist view – nor did COO Sheryl Sandberg’s apologetic acknowledgement that Facebook’s actions were merely “poorly communicated.” But I think it would be a mistake to read this as simply another in a long line [...]

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Category: Advertising Data-Driven Marketing digital marketing Disruption Media Uncategorized     Tags: , , , ,

The Empire Strikes Back

by Andrew Frank  |  June 25, 2014  |  Comments Off

Aereo’s defeat in the U.S. Supreme Court looks to me like part of a trend of legal setbacks for the latest wave of digital disruptors. The company got farther than any of its predecessors in taking on the status quo of broadcast television, but in the end the high court essentially rejected the premise that [...]

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Category: Advertising Cloud digital marketing Disruption     Tags:

Navigating the Digital Marketing Metropolis, Part 2

by Andrew Frank  |  June 19, 2013  |  1 Comment

In the annals of data visualization, Harry Beck holds a special place as the innovator credited with coming up with the first modern transit map, the iconic London Underground Tube Map, in 1931. Beck’s breakthrough was to realize that transit riders were much more concerned with usability than geographical accuracy, so he adopted the diagrammatic [...]

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Category: Advertising Applications Cloud Data-Driven Marketing digital marketing Disruption EA ERP IT Governance Media Mobile Strategic Planning Uncategorized Vendor Contracts     Tags:

Navigating the Digital Marketing Metropolis

by Andrew Frank  |  June 13, 2013  |  1 Comment

In 1849, the year of the gold rush, the city of San Francisco had about 1,000 inhabitants. By the end of 1850, its population had grown to 25,000. To accommodate the massive influx of prospectors, self-contained gold mining towns sprouted up around the region. As the surface gold vanished, deep mining became industrialized and capital-intensive. [...]

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Category: Advertising Cloud Data-Driven Marketing digital marketing Disruption Media Strategic Planning Uncategorized     Tags: , ,

News of the Death of Paid Media is Greatly Exaggerated

by Andrew Frank  |  May 7, 2013  |  Comments Off

Last week’s Customer 360 conference in San Diego provided a good opportunity to sample what’s on the minds of marketers, and one question I heard a few times was, do you anticipate companies (like ours) shifting their ad budgets to big data initiatives in marketing? In fact, there is plenty of evidence of a long-term [...]

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Category: Advertising Data-Driven Marketing digital marketing Disruption Media     Tags: , ,

Big Data and Marketing: Overcoming the Bias toward Bias

by Andrew Frank  |  April 16, 2013  |  2 Comments

As revolutions go, the Big Data Revolution is a tough one to get really passionate about. Revolutions work best when they rally around simple, inspiring principles: freedom, equality, really handy devices….  But Big Data, which Gartner defines as ”high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and [...]

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Category: Data-Driven Marketing digital marketing Disruption Uncategorized     Tags: , , ,

Google Steers Digital Advertisers toward Mobile

by Andrew Frank  |  February 7, 2013  |  1 Comment

Google’s announcement that its new “enhanced campaigns” upgrade to AdWords will soon eliminate (or at least limit) the capability of its customers to specify explicitly whether they want to include mobile devices or desktops only in their campaigns is generating a predictable range of responses, from anger over loss of control to praise over simplification [...]

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Category: Advertising Data-Driven Marketing digital marketing Disruption Media     Tags: , ,

One-to-one Marketing Returns in the Age of Big Data

by Andrew Frank  |  December 7, 2012  |  6 Comments

From da Vinci’s flying machines to Alan Kaye’s Dynabook, history is filled with visionary technology concepts hatched well before they could be built. It’s been nearly 20 years since Peppers and Rogers brought the term “one-to-one marketing” into the popular lexicon and inspired a wave of mostly ill-fated pioneers to chase the powerful idea that [...]

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Category: Advertising Cloud Data-Driven Marketing digital marketing Disruption Media     Tags: ,

Digital Marketing Meets the Nexus of Forces at Symposium

by Andrew Frank  |  October 25, 2012  |  1 Comment

The 2012 Gartner Symposium in Orlando  (#GartnerSYM) told the story of how our new hero – the Nexus of Forces, with its ability to combine the powers of Information, Cloud, Social, and Mobile – has met a mysterious new love interest called digital marketing. In a well-attended session called, “Why Digital Marketing Is Going to [...]

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Category: Advertising Data-Driven Marketing digital marketing Disruption Media     Tags: ,

Will the FTC Disrupt the Disrupters With New Rules?

by Andrew Frank  |  September 26, 2012  |  Comments Off

Children are at the center of a new front in the conflict over privacy rules. In 2011, the FTC proposed to expand the scope of the Children’s Online Privacy Protection Act (COPPA) by broadening the meaning of “personal information” to include any unique identifier that can link the activities of a child (or anyone else [...]

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Category: Advertising Cloud Data-Driven Marketing digital marketing Disruption Media     Tags: , ,