by Andrew Frank | May 7, 2013 | Comments Off
Last week’s Customer 360 conference in San Diego provided a good opportunity to sample what’s on the minds of marketers, and one question I heard a few times was, do you anticipate companies (like ours) shifting their ad budgets to big data initiatives in marketing? In fact, there is plenty of evidence of a long-term [...]
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Category: Advertising Data-Driven Marketing Disruption Media Tags: Advertising, Data-Driven Marketing, digital marketing
by Andrew Frank | April 16, 2013 | 2 Comments
As revolutions go, the Big Data Revolution is a tough one to get really passionate about. Revolutions work best when they rally around simple, inspiring principles: freedom, equality, really handy devices…. But Big Data, which Gartner defines as ”high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and [...]
Category: Data-Driven Marketing Disruption Uncategorized Tags: Data-Driven Marketing, digital marketing, Market modeling, Marketing
by Andrew Frank | February 7, 2013 | 1 Comment
Google’s announcement that its new “enhanced campaigns” upgrade to AdWords will soon eliminate (or at least limit) the capability of its customers to specify explicitly whether they want to include mobile devices or desktops only in their campaigns is generating a predictable range of responses, from anger over loss of control to praise over simplification [...]
Category: Advertising Data-Driven Marketing Disruption Media Tags: Data-Driven Marketing, digital marketing, Google
by Andrew Frank | December 7, 2012 | 6 Comments
From da Vinci’s flying machines to Alan Kaye’s Dynabook, history is filled with visionary technology concepts hatched well before they could be built. It’s been nearly 20 years since Peppers and Rogers brought the term “one-to-one marketing” into the popular lexicon and inspired a wave of mostly ill-fated pioneers to chase the powerful idea that [...]
Category: Advertising Cloud Data-Driven Marketing Disruption Media Tags: Data-Driven Marketing, digital marketing
by Andrew Frank | October 25, 2012 | 1 Comment
The 2012 Gartner Symposium in Orlando (#GartnerSYM) told the story of how our new hero – the Nexus of Forces, with its ability to combine the powers of Information, Cloud, Social, and Mobile – has met a mysterious new love interest called digital marketing. In a well-attended session called, “Why Digital Marketing Is Going to [...]
Category: Advertising Data-Driven Marketing Disruption Media Tags: digital marketing, Symposium
by Andrew Frank | September 26, 2012 | Comments Off
Children are at the center of a new front in the conflict over privacy rules. In 2011, the FTC proposed to expand the scope of the Children’s Online Privacy Protection Act (COPPA) by broadening the meaning of “personal information” to include any unique identifier that can link the activities of a child (or anyone else [...]
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Category: Advertising Cloud Data-Driven Marketing Disruption Media Tags: Data-Driven Marketing, digital marketing, Market modeling
