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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Are Robots Taking Over Marketing?
You’ve probably heard that 2017 is the year marketers are expected to overtake IT in technology spending (subscribers can read The State of Marketing 2016: What Gartner for Marketing Leaders’ Research Surveys Reveal for details). Gartner predicted this in back…
Verizon and AOL: What It Means for Marketers
Verizon’s bid to acquire AOL for $4.4B dollars seems like a head-scratcher at first, but on closer inspection makes a great deal of sense for both companies and, more importantly, could offer substantial benefits to the marketplace, especially marketers, who…
The Personification of Digital Marketing
Digital marketing has been a wellspring of new and re-purposed vocabulary. From “1st-party data” through “engagement,” and “programmatic” to “verification” this industry has not been shy about injecting words with new meanings. But over the past few months it’s become…
Oracle and Datalogix Make Strange Bedfellows
If anyone had any doubts about the seriousness of Oracle’s intention to be leader in digital marketing solutions, its decision to buy Datalogix should erase all skepticism. (Announcement here.) Most industry watchers predicted that Datalogix, a leader in tying offline…