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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Blog

When Algos Play the Marketing Game

In May, 2014, an algorithm named Vital was appointed to the Board of Directors of a Hong Kong corporation called Deep Knowledge Ventures. Since then the company, which invests in biotechnology ventures, has credited Vital with saving it from bankruptcy.…

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Are Robots Taking Over Marketing?

You’ve probably heard that 2017 is the year marketers are expected to overtake IT in technology spending (subscribers can read The State of Marketing 2016: What Gartner for Marketing Leaders’ Research Surveys Reveal for details). Gartner predicted this in back…

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Marketers in Toyland

Marketers, what’s on your holiday gift list this year? Some shiny new ad tech? Advanced analytics? Maybe new content marketing platform….so many choices! Although we’re still a holiday away from Black Friday, it’s not too soon to start planning.  It’s…

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The Digital Marketing Slush Fund

A CIO, CMO, and CFO walk into a bar. The CFO says, “OK gentlemen, who’s buying?” (Yes, they’re all men.) The CIO points to the CMO and says, “He should, after all he always drinks more than both of us…

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Marketing Lessons from Dr. Nash

With the passing of Nobel Laureate John Nash comes an opportunity to look beyond the popular story of his vexed personal life as recounted in “A Beautiful Mind” and discover – or rediscover – how his mathematical insights changed the way economists…

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Verizon and AOL: What It Means for Marketers

Verizon’s bid to acquire AOL for $4.4B dollars seems like a head-scratcher at first, but on closer inspection makes a great deal of sense for both companies and, more importantly, could offer substantial benefits to the marketplace, especially marketers, who…

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The Personification of Digital Marketing

Digital marketing has been a wellspring of new and re-purposed vocabulary. From “1st-party data” through “engagement,” and “programmatic” to “verification” this industry has not been shy about injecting words with new meanings. But over the past few months it’s become…

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Marketing Analysts are Scoring our Future

Like many technical topics in the “big data” realm, marketing analytics is very exciting for insiders, but for most people it probably sounds like just another over-hyped, invasive way to sell a little more mouthwash. But I’d like to argue…

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More Predictions for 2015

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all of our predictions made it into our reports. For one…

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Oracle and Datalogix Make Strange Bedfellows

If anyone had any doubts about the seriousness of Oracle’s intention to be leader in digital marketing solutions, its decision to buy Datalogix should erase all skepticism. (Announcement here.) Most industry watchers predicted that Datalogix, a leader in tying offline…

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