by Andrew Frank | December 7, 2012 | 6 Comments
From da Vinci’s flying machines to Alan Kaye’s Dynabook, history is filled with visionary technology concepts hatched well before they could be built. It’s been nearly 20 years since Peppers and Rogers brought the term “one-to-one marketing” into the popular lexicon and inspired a wave of mostly ill-fated pioneers to chase the powerful idea that [...]
Category: Advertising Cloud Data-Driven Marketing Disruption Media Tags: Data-Driven Marketing, digital marketing
by Andrew Frank | September 26, 2012 | Comments Off
Children are at the center of a new front in the conflict over privacy rules. In 2011, the FTC proposed to expand the scope of the Children’s Online Privacy Protection Act (COPPA) by broadening the meaning of “personal information” to include any unique identifier that can link the activities of a child (or anyone else [...]
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Category: Advertising Cloud Data-Driven Marketing Disruption Media Tags: Data-Driven Marketing, digital marketing, Market modeling
by Andrew Frank | November 11, 2011 | Comments Off
Based on current trends, it’s common to figure that Google owns the future of performance advertising and Facebook owns the future of branding, with a little contention at the borderline. Now come two coincident announcements seeking a different future. Each alone might invite skepticism, but taken together portend something interesting. The Yahoo-Microsoft-AOL announcement (press release, Yahoo! [...]
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