Andrew Frank

A member of the Gartner Blog Network

Entries Categorized as 'Cloud'


The Story of Ad Tech

by Andrew Frank  |  February 26, 2014  |  1 Comment

The announcement of Oracle’s acquisition of BlueKai brought me to the realization that the story of ad tech, and how it went from antagonist to ally of the software megavendors, is not so well known outside the insider’s clique. This has created some challenges in interpreting this event. So here it is – my take, [...]

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Category: Advertising Applications Cloud Data-Driven Marketing digital marketing Media Uncategorized     Tags: , , , , ,

Getting Closer to Your Customers

by Andrew Frank  |  January 10, 2014  |  2 Comments

Me: Siri, are you “Her”? Siri: No, but nobody could know you better than I do. Kudos to Spike Jonez and Apple for nailing the zeitgeist of 2014. Consider a recent survey called The Rise of the Customer-Led Economy, in which The Economist asked CEOs, “In which of the following ‘value disciplines’ does your organization [...]

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Category: Advertising Cloud Data-Driven Marketing digital marketing Media Uncategorized     Tags: , , , , , , ,

Digital Marketing and Advertising’s Brave New World

by Andrew Frank  |  October 23, 2013  |  1 Comment

An old maxim observes that new digital technologies tend to highlight formerly underappreciated qualities of their displaced analog predecessors. CDs and MP3s send audiophiles scrambling after the sound of vinyl; MPEG and JPEG lack the intangible quality of film; eBooks and eZines deprive us of the home-defining presence of their physical counterparts, and so forth. [...]

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Navigating the Digital Marketing Metropolis, Part 2

by Andrew Frank  |  June 19, 2013  |  1 Comment

In the annals of data visualization, Harry Beck holds a special place as the innovator credited with coming up with the first modern transit map, the iconic London Underground Tube Map, in 1931. Beck’s breakthrough was to realize that transit riders were much more concerned with usability than geographical accuracy, so he adopted the diagrammatic [...]

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Category: Advertising Applications Cloud Data-Driven Marketing digital marketing Disruption EA ERP IT Governance Media Mobile Strategic Planning Uncategorized Vendor Contracts     Tags:

Navigating the Digital Marketing Metropolis

by Andrew Frank  |  June 13, 2013  |  1 Comment

In 1849, the year of the gold rush, the city of San Francisco had about 1,000 inhabitants. By the end of 1850, its population had grown to 25,000. To accommodate the massive influx of prospectors, self-contained gold mining towns sprouted up around the region. As the surface gold vanished, deep mining became industrialized and capital-intensive. [...]

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Category: Advertising Cloud Data-Driven Marketing digital marketing Disruption Media Strategic Planning Uncategorized     Tags: , ,

One-to-one Marketing Returns in the Age of Big Data

by Andrew Frank  |  December 7, 2012  |  6 Comments

From da Vinci’s flying machines to Alan Kaye’s Dynabook, history is filled with visionary technology concepts hatched well before they could be built. It’s been nearly 20 years since Peppers and Rogers brought the term “one-to-one marketing” into the popular lexicon and inspired a wave of mostly ill-fated pioneers to chase the powerful idea that [...]

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Category: Advertising Cloud Data-Driven Marketing digital marketing Disruption Media     Tags: ,

Will the FTC Disrupt the Disrupters With New Rules?

by Andrew Frank  |  September 26, 2012  |  Comments Off

Children are at the center of a new front in the conflict over privacy rules. In 2011, the FTC proposed to expand the scope of the Children’s Online Privacy Protection Act (COPPA) by broadening the meaning of “personal information” to include any unique identifier that can link the activities of a child (or anyone else [...]

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Category: Advertising Cloud Data-Driven Marketing digital marketing Disruption Media     Tags: , ,

Can Yahoo, Microsoft, AOL and Adobe Move the Advertising Needle with Context?

by Andrew Frank  |  November 11, 2011  |  Comments Off

Based on current trends, it’s common to figure that Google owns the future of performance advertising and Facebook owns the future of branding, with a little contention at the borderline. Now come two coincident announcements seeking a different future. Each alone might invite skepticism, but taken together portend something interesting. The Yahoo-Microsoft-AOL announcement (press release, Yahoo! [...]

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