Category archive for: Cloud

The Empire Strikes Back

June 25th, 2014 | No Comments

Aereo’s defeat in the U.S. Supreme Court looks to me like part of a trend of legal setbacks for the latest wave of digital disruptors. The company got farther than any of its predecessors in taking on the status quo of broadcast television, but in the end the high court essentially rejected the premise that… Read More

The Story of Ad Tech

February 26th, 2014 | No Comments

The announcement of Oracle’s acquisition of BlueKai brought me to the realization that the story of ad tech, and how it went from antagonist to ally of the software megavendors, is not so well known outside the insider’s clique. This has created some challenges in interpreting this event. So here it is – my take,… Read More

Getting Closer to Your Customers

January 10th, 2014 | 1 Comment

Me: Siri, are you “Her”? Siri: No, but nobody could know you better than I do. Kudos to Spike Jonez and Apple for nailing the zeitgeist of 2014. Consider a recent survey called The Rise of the Customer-Led Economy, in which The Economist asked CEOs, “In which of the following ‘value disciplines’ does your organization… Read More

Digital Marketing and Advertising’s Brave New World

October 23rd, 2013 | 1 Comment

An old maxim observes that new digital technologies tend to highlight formerly underappreciated qualities of their displaced analog predecessors. CDs and MP3s send audiophiles scrambling after the sound of vinyl; MPEG and JPEG lack the intangible quality of film; eBooks and eZines deprive us of the home-defining presence of their physical counterparts, and so forth.… Read More

Navigating the Digital Marketing Metropolis, Part 2

June 19th, 2013 | No Comments

In the annals of data visualization, Harry Beck holds a special place as the innovator credited with coming up with the first modern transit map, the iconic London Underground Tube Map, in 1931. Beck’s breakthrough was to realize that transit riders were much more concerned with usability than geographical accuracy, so he adopted the diagrammatic… Read More

Navigating the Digital Marketing Metropolis

June 13th, 2013 | No Comments

In 1849, the year of the gold rush, the city of San Francisco had about 1,000 inhabitants. By the end of 1850, its population had grown to 25,000. To accommodate the massive influx of prospectors, self-contained gold mining towns sprouted up around the region. As the surface gold vanished, deep mining became industrialized and capital-intensive.… Read More

One-to-one Marketing Returns in the Age of Big Data

December 7th, 2012 | 2 Comments

From da Vinci’s flying machines to Alan Kaye’s Dynabook, history is filled with visionary technology concepts hatched well before they could be built. It’s been nearly 20 years since Peppers and Rogers brought the term “one-to-one marketing” into the popular lexicon and inspired a wave of mostly ill-fated pioneers to chase the powerful idea that… Read More

Will the FTC Disrupt the Disrupters With New Rules?

September 26th, 2012 | No Comments

Children are at the center of a new front in the conflict over privacy rules. In 2011, the FTC proposed to expand the scope of the Children’s Online Privacy Protection Act (COPPA) by broadening the meaning of “personal information” to include any unique identifier that can link the activities of a child (or anyone else… Read More

Can Yahoo, Microsoft, AOL and Adobe Move the Advertising Needle with Context?

November 11th, 2011 | No Comments

Based on current trends, it’s common to figure that Google owns the future of performance advertising and Facebook owns the future of branding, with a little contention at the borderline. Now come two coincident announcements seeking a different future. Each alone might invite skepticism, but taken together portend something interesting. The Yahoo-Microsoft-AOL announcement (press release, Yahoo!… Read More