by Andrew Frank | November 11, 2011 | Comments Off
Based on current trends, it’s common to figure that Google owns the future of performance advertising and Facebook owns the future of branding, with a little contention at the borderline. Now come two coincident announcements seeking a different future. Each alone might invite skepticism, but taken together portend something interesting. The Yahoo-Microsoft-AOL announcement (press release, Yahoo! [...]
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Category: Advertising Cloud Media Tags:
by Andrew Frank | May 13, 2011 | 1 Comment
The topic of Google’s brand value emerged recently when Millward Brown’s Brandz, which publishes an annual ranking of the “top 100″ global brands by value (according to their formulation), announced that Apple had surpassed Google to claim the #1 spot, ending the search giant’s four-year reign as the world’s most valuable brand (sample coverage here and [...]
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by Andrew Frank | February 8, 2010 | 2 Comments
Defying its numerous obituaries, broadcast television set a new world’s record last night as Super Bowl 44 attracted more viewers than any TV show in history – 106.5 million according to Nielsen – beating the previous record of just under 106 million for the series finale of M*A*S*H which aired on Feb. 28, 1983. This [...]
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by Andrew Frank | November 19, 2009 | 1 Comment
This has been a month full of interactive advertising conferences in NYC, from OMMA AdNets, through Ad:Tech, and The Media and Money Conference, to the IAB Ad Operations Summit, to name a few. So many themes have been covered it’s hard to know where to start, but there’s one that stands out. In the ongoing [...]
Category: Advertising Media Tags: Ad Networks, Advertising, Agencies, click fraud, Publsihers, Security
by Andrew Frank | August 12, 2009 | Comments Off
On July 29, 2009, Yahoo! and Microsoft announced that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.” They also announced that “Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction [...]
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Category: Advertising Media Tags: convergence, Display, Havas, Interpublic, Microsoft, Omnicom, Publicis, Razorfish, Search, WPP, Yahoo!
by Andrew Frank | August 5, 2009 | 1 Comment
It must be a slow news day because I’ve received an inordinate number of calls about Google’s purchase of video compression provider On2 Technologies for about $106.5M, a relatively small sum in the heady world of Internet valuations, for a company that’s been steadily losing money on less than $20M in annual revenue. But the [...]
Category: Advertising Media Tags: addressable advertising, Canoe Ventures, Google, On2, TV 2.0
by Andrew Frank | July 24, 2009 | 1 Comment
Two web traffic quality monitoring firms, Anchor Intelligence and Click Forensics, released click fraud reports yesterday and the results were pretty shocking: according to Anchor’s Traffic Quality Report, in Q2 2009 the incidence of attempted click fraud rose from 21.7% to 22.9% of all clicks. When you include “innocuous invalid” clicks – that is, clicks [...]
Category: Advertising Media Tags: Advertising, anchor intelligence, click forensics, click fraud, virus
by Andrew Frank | July 1, 2009 | 2 Comments
The past few weeks have revealed a sharp acceleration in the disruption of the TV business by new technology. Forces set into motion will play out over the next six months with far-reaching consequences for the medium that, more than any other, has shaped our culture for the last half century. So far the Internet [...]
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by Andrew Frank | May 28, 2009 | 1 Comment
The Green Room was closed for renovations, so I waited in a make-shift area outside the control room of the Fox Business News studio in New York while Dave Asman went one-on-one with Monica Crowley over the latest outrages issuing from the White House. Fox Tonight had invited me, about an hour earlier, to come [...]
Category: Advertising Media Tags: bubble, Facebook, Fox news, Social Media, TV, Twitter, valuations
by Andrew Frank | May 21, 2009 | 1 Comment
May 21, 2009, NYC – Bluewolf, a SaaS-oriented consultancy with a specialty in helping media companies, hosted an event at the Bryant Park Screening Room yesterday evening. With no free WiFi or 3G penetration in the room, the two-hour session held the attention of its audience, which consisted mostly of media company IT and business [...]
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