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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Marketers in Toyland

Marketers, what’s on your holiday gift list this year? Some shiny new ad tech? Advanced analytics? Maybe new content marketing platform….so many choices! Although we’re still a holiday away from Black Friday, it’s not too soon to start planning.  It’s…

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The Digital Marketing Slush Fund

A CIO, CMO, and CFO walk into a bar. The CFO says, “OK gentlemen, who’s buying?” (Yes, they’re all men.) The CIO points to the CMO and says, “He should, after all he always drinks more than both of us…

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Why the Coming Mobile Ad Wars Matter to Marketers

FT recently broke the story of alleged plans by mobile carriers in Europe to use ad-blocking tech from a company called Shine to intercept ads on their networks. Shine is an Israeli company that got its start in high-tech security…

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Verizon and AOL: What It Means for Marketers

Verizon’s bid to acquire AOL for $4.4B dollars seems like a head-scratcher at first, but on closer inspection makes a great deal of sense for both companies and, more importantly, could offer substantial benefits to the marketplace, especially marketers, who…

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The Personification of Digital Marketing

Digital marketing has been a wellspring of new and re-purposed vocabulary. From “1st-party data” through “engagement,” and “programmatic” to “verification” this industry has not been shy about injecting words with new meanings. But over the past few months it’s become…

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More Predictions for 2015

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all of our predictions made it into our reports. For one…

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Oracle and Datalogix Make Strange Bedfellows

If anyone had any doubts about the seriousness of Oracle’s intention to be leader in digital marketing solutions, its decision to buy Datalogix should erase all skepticism. (Announcement here.) Most industry watchers predicted that Datalogix, a leader in tying offline…

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What We Can Learn from Google Contributor

At first it might seem counterintuitive: a company that makes 90% of its revenue – about $54 billion a year – from advertising offering consumers a way to block its ads. On closer inspection though, the Google Contributor is genius,…

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Publicis.Sapient Marks the End of an Era

Maurice Levy has never been shy about his plans to acquire the best, savviest digital talent in the industry to remain relevant to the modern CMO.  It started with his acquisition of Digitas in 2007, then Razorfish in 2009, Rosetta…

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I Know What You’ll Do Next Summer: Why Marketers Must Embrace Predictive Analytics

We’ve all met a few: the master sales person. Armed with the same product and the same audience, these people outsell their peers by orders of magnitude. Clearly, personality and looks are a factor: they appear more trustworthy, more credible…

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