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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Social Media and Big Data Put New Power in the Hands of Digital Marketers
Andrew Frank | February 28, 2013
If there was any doubt that social media and big data are joining forces to revolutionize marketing, this announcement from Facebook should put it to rest: “Today, we’re expanding custom audiences to allow businesses to use Datalogix, Epsilon, Acxiom, and…
Mobile Marketers and Publishers Face Growing Pains
Andrew Frank | February 22, 2013
Last fall, my colleague Stephanie Baghdassarian and I found ourselves in an interesting situation. We were working on our annual mobile advertising forecast (subscription required), and the data was telling us that mobile advertising revenue worldwide was growing almost 60%…
Google Steers Digital Advertisers toward Mobile
Andrew Frank | February 07, 2013
Google’s announcement that its new “enhanced campaigns” upgrade to AdWords will soon eliminate (or at least limit) the capability of its customers to specify explicitly whether they want to include mobile devices or desktops only in their campaigns is generating…