Andrew Frank

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Archives for December, 2012

One-to-one Marketing Returns in the Age of Big Data

by Andrew Frank  |  December 7, 2012  |  6 Comments

From da Vinci’s flying machines to Alan Kaye’s Dynabook, history is filled with visionary technology concepts hatched well before they could be built. It’s been nearly 20 years since Peppers and Rogers brought the term “one-to-one marketing” into the popular lexicon and inspired a wave of mostly ill-fated pioneers to chase the powerful idea that [...]


Category: Advertising Cloud Data-Driven Marketing digital marketing Disruption Media     Tags: ,