Dig deeper with timely and topical information that keeps you ahead of the digital curve.
Validate, learn and discover with fresh digital perspectives from successful marketing leaders.
Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
Read Full Bio
One-to-one Marketing Returns in the Age of Big Data
From da Vinci’s flying machines to Alan Kaye’s Dynabook, history is filled with visionary technology concepts hatched well before they could be built. It’s been nearly 20 years since Peppers and Rogers brought the term “one-to-one marketing” into the popular lexicon and inspired a wave of mostly ill-fated pioneers to chase the powerful idea that…