Andrew Frank

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Archives for November, 2012

Is Native Advertising Right for You?

by Andrew Frank  |  November 30, 2012  |  1 Comment

Hey readers! Banner blindness got you down? Tired and confused by slick ad tech jargon like “RTB” and “programmatic trading” and “algorithmic micro-segmentation”? Are your click-through rates so low you need to widen the columns on your monthly spreadsheet to accommodate all those leading zeros? Perhaps you need a fresh approach. Introducing Native Advertising from [...]

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