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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Is Native Advertising Right for You?
Hey readers! Banner blindness got you down? Tired and confused by slick ad tech jargon like “RTB” and “programmatic trading” and “algorithmic micro-segmentation”? Are your click-through rates so low you need to widen the columns on your monthly spreadsheet to accommodate all those leading zeros? Perhaps you need a fresh approach. Introducing Native Advertising from…