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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Digital Marketing Meets the Nexus of Forces at Symposium

By Andrew Frank | October 25, 2012

The 2012 Gartner Symposium in Orlando  (#GartnerSYM) told the story of how our new hero – the Nexus of Forces, with its ability to combine the powers of Information, Cloud, Social, and Mobile – has met a mysterious new love…

Data-Driven Marketing and the Art of the Long View

By Andrew Frank | October 01, 2012

“The payback interval for a Mercedes ad is 10-15 years,” a highly successful creative director once explained to me, “that’s the average length of time from when a person first becomes interested in the brand to when they might be…