Andrew Frank

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Archives for October, 2012


Digital Marketing Meets the Nexus of Forces at Symposium

by Andrew Frank  |  October 25, 2012  |  1 Comment

The 2012 Gartner Symposium in Orlando  (#GartnerSYM) told the story of how our new hero – the Nexus of Forces, with its ability to combine the powers of Information, Cloud, Social, and Mobile – has met a mysterious new love interest called digital marketing. In a well-attended session called, “Why Digital Marketing Is Going to [...]

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Category: Advertising Data-Driven Marketing digital marketing Disruption Media     Tags: ,

Data-Driven Marketing and the Art of the Long View

by Andrew Frank  |  October 1, 2012  |  Comments Off

“The payback interval for a Mercedes ad is 10-15 years,” a highly successful creative director once explained to me, “that’s the average length of time from when a person first becomes interested in the brand to when they might be able to afford one.” Such thinking is clearly at odds with the emerging practices of [...]

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Category: Advertising Data-Driven Marketing digital marketing Media     Tags: