by Andrew Frank | October 25, 2012 | 1 Comment
The 2012 Gartner Symposium in Orlando (#GartnerSYM) told the story of how our new hero – the Nexus of Forces, with its ability to combine the powers of Information, Cloud, Social, and Mobile – has met a mysterious new love interest called digital marketing. In a well-attended session called, “Why Digital Marketing Is Going to [...]
Category: Advertising Data-Driven Marketing Disruption Media Tags: digital marketing, Symposium
by Andrew Frank | October 1, 2012 | Comments Off
“The payback interval for a Mercedes ad is 10-15 years,” a highly successful creative director once explained to me, “that’s the average length of time from when a person first becomes interested in the brand to when they might be able to afford one.” Such thinking is clearly at odds with the emerging practices of [...]
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Category: Advertising Data-Driven Marketing Media Tags: digital marketing
