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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and media. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales,...
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Will the FTC Disrupt the Disrupters With New Rules?

September 26, 2012 | 0 Comments

Children are at the center of a new front in the conflict over privacy rules. In 2011, the FTC proposed to expand the scope of the Children’s Online Privacy Protection Act (COPPA) by broadening the meaning of “personal information” to include any unique identifier that can link the activities of a child (or anyone else… Read More

On The Other Side of Big Data and Real Time

September 21, 2012 | 3 Comments

“Here’s the problem with data: there’s just too much of it…data itself is useless…it just flows over us and buries us.” This was the opening message of Rishad Tobaccowala, Chief Innovation Offices of Publicis Groupe, at AdExchange.com’s inaugural Human Centered Automation conference in NYC. In a conference notable for the eclecticism of its pro-tech presentations… Read More

Data versus Algorithms in Digital Marketing

September 11, 2012 | 0 Comments

BlueKai CEO Omar Tawakol has an insightful blog post on AllThingsD: More Data Beats Better Algorithms — Or Does It? Recapping the mounting evidence that more data beats out better algorithms, he then (as the title suggests) unveils the hook that it’s the algorithmically-derived connections – or patterns – discovered in the data that really… Read More

Digital Marketers: Beware Imaginary Friends

September 4, 2012 | 0 Comments

Facebook Security wants to ensure marketers that the Likes they receive come from real fans, not robots, scams, or click farms, so it announced it is taking steps to purge its pages of fraudulent Likes, which instantly turned this into a trending topic. “A Like that doesn’t come from someone truly interested in connecting with… Read More