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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Will the FTC Disrupt the Disrupters With New Rules?

By Andrew Frank | September 26, 2012

Children are at the center of a new front in the conflict over privacy rules. In 2011, the FTC proposed to expand the scope of the Children’s Online Privacy Protection Act (COPPA) by broadening the meaning of “personal information” to…

On The Other Side of Big Data and Real Time

By Andrew Frank | September 21, 2012

“Here’s the problem with data: there’s just too much of it…data itself is useless…it just flows over us and buries us.” This was the opening message of Rishad Tobaccowala, Chief Innovation Offices of Publicis Groupe, at’s inaugural Human Centered…

Data versus Algorithms in Digital Marketing

By Andrew Frank | September 11, 2012

BlueKai CEO Omar Tawakol has an insightful blog post on AllThingsD: More Data Beats Better Algorithms — Or Does It? Recapping the mounting evidence that more data beats out better algorithms, he then (as the title suggests) unveils the hook…

Digital Marketers: Beware Imaginary Friends

By Andrew Frank | September 04, 2012

Facebook Security wants to ensure marketers that the Likes they receive come from real fans, not robots, scams, or click farms, so it announced it is taking steps to purge its pages of fraudulent Likes, which instantly turned this into…