INSIGHTS

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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Blog

On The Other Side of Big Data and Real Time

“Here’s the problem with data: there’s just too much of it…data itself is useless…it just flows over us and buries us.” This was the opening message of Rishad Tobaccowala, Chief Innovation Offices of Publicis Groupe, at AdExchange.com’s inaugural Human Centered Automation conference in NYC. In a conference notable for the eclecticism of its pro-tech presentations…

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Data versus Algorithms in Digital Marketing

BlueKai CEO Omar Tawakol has an insightful blog post on AllThingsD: More Data Beats Better Algorithms — Or Does It? Recapping the mounting evidence that more data beats out better algorithms, he then (as the title suggests) unveils the hook that it’s the algorithmically-derived connections – or patterns – discovered in the data that really…

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Digital Marketers: Beware Imaginary Friends

Facebook Security wants to ensure marketers that the Likes they receive come from real fans, not robots, scams, or click farms, so it announced it is taking steps to purge its pages of fraudulent Likes, which instantly turned this into a trending topic. “A Like that doesn’t come from someone truly interested in connecting with…

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