Did Yahoo Just Patent Data-Driven Advertising?

By Andrew Frank | August 27, 2012

With patent litigation much in the news these days, this caught my eye: a blog post from ex-Yahoo Dave Zinman titled (ironically?) Patently Ridiculous, in which he announces Patent # 8,234,166 for “Automated user segment selection for delivery of online…


Looking Back at the Prophesies of Digital Marketing

By Andrew Frank | August 15, 2012

Decades ago when the Internet was for eggheads and “online” meant chat rooms on AOL and Prodigy there was a place called “the WELL” where the early digerati debated weighty issues of how the inevitable future of ubiquitous digital connectivity…