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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Blog

Did Yahoo Just Patent Data-Driven Advertising?

With patent litigation much in the news these days, this caught my eye: a blog post from ex-Yahoo Dave Zinman titled (ironically?) Patently Ridiculous, in which he announces Patent # 8,234,166 for “Automated user segment selection for delivery of online advertisements.” Check it out: Abstract A system, method and computer program product is provided that…

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Blog

Looking Back at the Prophesies of Digital Marketing

Decades ago when the Internet was for eggheads and “online” meant chat rooms on AOL and Prodigy there was a place called “the WELL” where the early digerati debated weighty issues of how the inevitable future of ubiquitous digital connectivity would alter society. A rich one regarded the future of marketing – more specifically a…

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