Andrew Frank

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Archives for November, 2011

Can Yahoo, Microsoft, AOL and Adobe Move the Advertising Needle with Context?

by Andrew Frank  |  November 11, 2011  |  Comments Off

Based on current trends, it’s common to figure that Google owns the future of performance advertising and Facebook owns the future of branding, with a little contention at the borderline. Now come two coincident announcements seeking a different future. Each alone might invite skepticism, but taken together┬áportend something interesting. The Yahoo-Microsoft-AOL announcement (press release, Yahoo! [...]

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